How Fast Will Mobile Payments Really Grow?
Mobile payments are going to reach $1 billion in transactions by the end of 2013. That sounds like great growth and revenue, until you find out that in October 2012 mobile payments were expected to reach $20 billion by 2015, and are now on track to reach that milestone in 2016. A fragmented market, and many dependent and critical keys to success have stifled the mobile payments market. Hardware and infrastructure impediments, combined with competing technologies like mobile wallet solutions have slowed merchant and consumer adoption to mobile payments.
What do you use mobile payments for? Have you used your mobile POS for more than the morning cup of joe? Most consumers use mobile payment technology for small purchases only, and are slow to transition larger purchases to mobile. This is an indicator that many merchants and consumers are also hesitant to use eGift Cards, and make the necessary POS upgrades to even be able to process them. Have you ever give an eGift? These numbers tend to suggest that employers and gifters across the board would be hesitant to give an eGift given limited market adoption. The market indicators are inconsistent for mobile payments, there is growth but possibly not to the rate originally forecast. What do you think about mobile payments?
See the eMarketer Mobile Payments Forceast for 2011-2017, and
check out this article from eMarketer on further impediments affecting the mobile payments market adoption.
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