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Why Gift Cards?

The U.S. consumer and B2B gift card market is valued at $339B, with a growth rate (CAGR) of over 16%. While targeting the consumer market is crucial, GiftCard Partners ensures that your brand is also positioned in the $58B B2B corporate rewards and incentive market, growing at over 18% CAGR.

GiftCard Partners helps you launch, expand, and manage your gift card program across all channels to maximize sales and brand exposure. Our dedicated team streamlines the process so you can focus on driving revenue through effective gift card strategies.

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How GiftCard Partners Can Help

Gift cards not only drive trial and promotion but also reduce costs through appeasement programs. For example, using gift cards to resolve product returns ensures revenue remains within your brand. They also enhance customer engagement, acquisition, and loyalty.

A well-managed gift card program can increase revenue, with 61% of consumers spending more than the card’s value, and gift card users are 2.5 times more likely to pay full price*. This is why launching a gift card program is essential in today’s market.

GiftCard Partners works as an extension of your team to manage all aspects of your gift card program, driving revenue, reducing overhead, and cutting costs through streamlined management. We help with retail placement and develop strategies for B2B corporate sales, turning your gift card into a crucial part of rewards and incentive programs.

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Our Benefits

GiftCard Partners, Inc. has over two decades of experience helping retailers and merchants build the right gift card programs to manage and grow businesses. As an agile and passionate team, our mission is to provide the right gift card solution for your  business.

  • Women-owned business and certified diversity supplier
  • 20 years in business
  • Over 150 years of combined gift card experience
  • Proven consumer and corporate rewards gift card expansion strategies
  • Unparalleled customer service and support

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Consulting Services

Take your gift card program to the next level. Our Consulting Services Include:

  • Strategy
  • Sales Targets
  • Marketing
  • Data Analytics
  • Channel Distribution
  • Online Marketplaces
  • In-store Placement
  • Portfolio Management

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Portfolio Management

Gift card compliance can be complex due to regional variations and frequent regulatory updates. Our team ensures your program remains compliant while optimizing key areas such as:

  • Issuance: Determine the legal issuer of your cards.
  • Revenue Recognition
  • Financial Reporting
  • Analytical Analysis
  • Sales Tracking
  • Customer Analysis

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Technology Solutions

Empower your gift card program with cutting-edge technology.

GiftCard Partners offers comprehensive technology solutions to support your gift card program:

  • eCommerce: Integrate an e-commerce platform for online sales on your site.
    • 1st Party: Sell your own branded gift card.
    • Marketplace: Sell a catalog of gift cards.
    • Appeasement: Manage customer service issues with gift cards to drive loyalty.
    • Corporate Reward & Incentive: Position your gift card as an option for employee rewards and recognition.
    • Engagement: Offer your gift card for promotional opportunities.

  • Gift Card Processor Services Include:

    • Creation of unique gift card codes.
    • Distribution to customers.
    • Activation for use.
    • Transaction Authorization: Verify balances during purchases.
    • Balance Tracking: Monitor remaining gift card value.

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Distribution Channel Expansion

Expand your brand’s reach with diverse distribution channels.

Increase sales and brand exposure by leveraging various distribution channels, including:

  • Brick-and-Mortar Stores + eCommerce Platform
  • B2B Distribution: Reach hundreds of corporate customers through the Engage2Reward™  Portal.
  • Instant Delivery: Ensure automated digital gift card delivery for online purchases.
  • Automated Fulfillment: Streamline fulfillment for both digital and physical gift cards.
  • Retail Distribution: Secure prime in-store locations for your gift cards, driving visibility and sales.

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Customer Service

Unparalleled gift card support so you can focus on your business.

GiftCard Partners offers complete support for:

  • Order Processing and Fulfillment
  • Activation
  • Inventory Management
  • Vendor Selection

GiftCard Partners worked with Home Chef to build our gift card program from the ground up.

GCP helped guide us in selecting a gift card processor and first-party vendor, and establishing us in the major distribution channels, selling our brand into new programs, providing sales analytics demonstrating the growth of the program.

We are grateful for all the work they’ve done to help build the Home Chef gift card program. The program wouldn’t be what it is today without them.

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E. Dean

    Supercharge sales and ignite engagement with your own branded gift card program!

    Expand your brand's reach and enhance customer loyalty by implementing your own branded gift card program across your website, in-store locations, third-party outlets, B2B channels, and beyond.

    Fill out the form to get started istockphoto-1256426246-612x612-removebg-preview

    Expand your brand reach and distribution today!