B2B Gift Card Industry Trend Report: Q1 2024
The B2B gift card landscape has continued to evolve rapidly, with the first quarter of 2024 presenting new trends and insights that are reshaping the industry. The holiday season of 2023 was particularly robust, exceeding our expectations in both consumer and corporate sectors. This report provides a comprehensive look at the latest trends, statistics, and projections for 2024, based on recent market data and our proprietary survey results.
From our eNews: CVS ExtraCare Loyalty Program, "Doing it Right"
Green Stamps were introduced in 1896 as the world's first customer loyalty program and well ... people still like free stuff or want a really great deal. Buy one get one free, frequent flier miles,
Incentive’s Latest Gift Card IQ Survey Results Published
What’s the high level? The
2011 Gift Card IQ Survey reveals good news for retailers when it comes to “bigger” incentive gift card budgets. The five largest budget categories (all above $75,000) all increased. For example: - Budgets “more than $100,000 nearly doubled to 15 percent this year, compared with 7.8 percent in 2010.”
IMA 12th Annual Summit Roundup
There were many workshops, panels and info-sessions at this year’s IMA Summit. GCP’s Deb Merkin moderated the highly attended panel discussion: Challenges of Moving Bulk eCerts/mCerts Through the Distribution Pipeline. There was an overarching theme that carried throughout the discussion amongst panelists and attendees; there is a clear need for technology based gift card industry standards. Starting with what they are called, there are many terms used – “let’s standardize” was the consensus. IMA will survey leaders in our industry to cull common terms and help create standards. Another standard isn’t quite as simple to create: a common technology platform or industry technology standards for eCerts/mCerts. Some companies have a legacy system or a middleware provider with technology that isn’t compatible with the technology running a loyalty program’s platform (just one example). This issue affects retailers’ willingness to adopt eCerts/mCerts in the B2B marketplace, therefore meeting or not meeting the wishes of B2B customers and the consumers demanding technology based gift cards. The goal is common amongst all parties; we want to make it simpler for retailers to adopt technology based gift cards and for customers in the B2B market to purchase eCerts and mCerts in bulk. Plainly stated…standardization will be a win-win for our industry.
GiftCard Partners Expands from Coast to Coast with Entirely Remote Workforce
Virtual work-force Promotes Company Growth, Family Values and a Healthier Environment
WELLESLEY, Mass.,
Aug. 16, 2011
/PRNewswire-iReach/ -- Today
GiftCard Partners' (GCP)
Ed Shulkin and Deb Merkin announced 10 years of vision coming to fruition as their virtual workforce now stretches across all regions of the country.
Massachusetts,
New York,
California,
Florida, and
Oregon are just a few of the company's remote workplace "home" offices. Read the rest of the PR Newswire release here:
GiftCard Partners Expands from Coast to Coast with Entirely Remote Workforce.
