WELLESLEY, Mass., Aug. 16, 2011 /PRNewswire-iReach/ -- Today GiftCard Partners' (GCP) Ed Shulkin and Deb Merkin announced 10 years of vision coming to fruition as their virtual workforce now stretches across all regions of the country. Massachusetts, New York, California, Florida, andOregon are just a few of the company's remote workplace "home" offices.
The company was born of a desire to create a unique company culture, centered on family values and the home as a workplace; the result was an entirely virtual company.
Working Mother Magazine Online recently published an article written by GCP's Marketing Manager, Stacey Sicurella, in which she shared her account of how this company culture works well for her and her family, while attracting top talent from around the country and promoting a healthier environment. "Our leaders offer us what we GCP employees share and enjoy as our workplace - home. This allows us to firmly focus on our families and work with our individual daily structure and schedule – the ultimate in work flexibility. We also save on gas money, public transportation, parking, daycare costs, business attire, and we get to exercise more with such flexibility. These are the benefits I was looking for once I started my family." says Stacey.
These benefits to employees also convert to benefits for the environment, including saving energy without offices to power, less gasoline used and fewer emissions without commuters, and a lesser toll placed on public transportation. GCP constantly embraces new technologies for working together; conference calls, Skype, LinkedIn, and Email have been critical to linking their remote workplaces.
It's not just considered good employee relations to offer employees such flexibility; it has helped grow the business and the company's bottom line. GCP recently announced that their workforce has doubled in the past year, and they've realized double digit financial growth despite the current economic times.
GCP's co-founder Ed Shulkin states, "Although we are small company, we offer our employees what the biggest and most prestigious companies do not often offer: the ability for the employee to work around their individual needs and the needs of their family. We couldn't be prouder to see our employee's personal account in Working Mother Magazine, it's a real testament to our success and it's a personal reward for Deb and I."
