GiftCard Partners Blog

With the holiday shopping season fast approaching retailers are preparing for big revenues and high traffic in stores. Preventing gift card fraud is a great way to ensure revenue is retained and retailers don't take a hit to their Q4 numbers because of consumer fraud. According to a recent survey by NRF 78% of retailers have been victims of gift card fraud. Here are 3 ways to prevent gift card fraud this season
1. Keep an Eye on Gift-Card Racks: Keep gift cards in an area where store clerks and floor attendants can see them. Protecting gift card numbers from view and keeping racks in plain sight will help prevent consumers from stealing cards or gift card numbers.
2. Raise a Red Flag for Zero Balance Complaints: Employees can replace customer gift cards with zero balance cards behind the register. If you receive a number of zero balance complaints from a single store it may be time to closely monitor staff.
4. Compare Number of Gift Cards Activated with the Number Sold: Doing simple comparisons of number of gift cards sold with the number activated can help you stop any issues you may have during the short 25 day shopping season. Catching a fraud issue as it's happening rather than finding out about it later is always a better strategy.
For more information on preventing gift card fraud this holiday season check out this article from Entrepreneur.com.

Employee motivation is a great way to maintain positive morale, camaraderie and solid teamwork. However, too many employers get caught up in formal rewards with big price tags, when small, informal rewards can be just as effective and help a business save a lot of money. Here are a few ways to informally reward employees. 

Incentive Magazine gathered professionals from across the motivation, recognition, travel, and rewards spectrum to come together for a discussion on the state of the incentive industry. Corporate gift cards, or, gift cards used in the corporate environment portion of the B2B marketplace was a hot topic! In their interview,
Incentive
Magazine posed the question, “How is the gift card market doing?,” the panel had some interesting views on corporate gift card use.

Employee motivation can get repetitive and less effective when trying to find unique motivation for a large number of employees. Here are 3 easy ways to motivate a team of any size.