GiftCard Partners Blog

Offering healthy rewards to your company is a great way to lower the cost of employee healthcare and improve your employees’ wellness while you do! Healthy rewards encourage employees to lead healthier lifestyles by offering them incentives to stay proactive about their health. Even if you already have one in place, expanding your existing employer wellness program can control healthcare costs even more. Workplace wellness programs come in a variety of forms, many of them based on employee participation. Some programs with healthy rewards include:

Managing assets wisely is the hallmark of every successful company. Today's highly competitive environment shines a spotlight on the one resource you depend on most, your employees. Productivity and profitability, intimately tied to worker performance, are suffering due to an alarming rise in obesity and poor health.
Many employers now offer a company wellness programs and institute policies designed to promote healthy lifestyle changes. More than talk, the approach includes a wide range of information, support and healthy lifestyle incentives including cash rewards and gift cards.

Today, the team at GiftCard Partners is participating in the annual ThinkAThon. The 2014
ThinkAThon brings together big brains from all over the payment industry in a competition to solve some of the area’s most puzzling questions. This year’s problem-solving will focus on finding creative solutions within the following areas:

The New York Times reports on an interesting new shape for customer loyalty programs, and it’s not as simple as just maintaining, focusing on, or improving a loyalty program. This centers around GE Capital’s relationship with Kobie Marketing to unify shoppers’ profiles, to not just track purchases and create offers and rewards based on what is paid for on plastic, but also monitoring shoppers’ retail social media interactions. The New York Times article explains, “That means they can be monitored across any platforms they might use to interact with the company, like Facebook, Foursquare or an app, and their purchases can be integrated into that profile regardless of how they pay.” The article shows how, “Membership and loyalty programs have been a part of the retail landscape for years, but they have become increasingly important as retailers vie for customers both online and in their physical stores.” An example of the importance of such programs is Sears Holdings’ rewards program, “Shop Your Way”, accounted for 70% of their 3rd quarter 2013 sales
¹. Sears Holdings’ year end results
² may have been even more disappointing WITHOUT the strong boost their loyalty program offered them. Loyalty program evolution and growth is important to retailers and merchants who continually need new and innovative ways to engage with and retain customers. Click for more of the article GE Capital to help Set Up Loyalty Programs for Retailers. Sources: 1. TNYT: GE Capital to help Set Up Loyalty Programs for Retailers 2. TNYT: Sears’s Sales Fell 9.2% in Tepid Holiday Season

Companies work harder than ever to retain employees and it can be difficult for employers to gain a pulse on how their workforce perceives their jobs. Work-life balance and flexibility for family and personal needs is one of the most important factors in keeping employees happy and performing well. The company I work for, GiftCard Partners (GCP) has found a secret to keeping employees happy and fulfilled via the company make-up - an entirely
remote workplace, which fosters work-life balance and family-time. This month, GCP was named One of the "Best and Brightest Companies to Work For" by the National Association for Business Resources. This national competition identifies and honors organizations who display a commitment to excellence in human resource practices and employee enrichment. Click here to learn more about the competition and the criteria. Looking for insight about how employees perceive their workplace flexibility? Check out an article I wrote, which was published in Working Mother Magazine. It discusses my personal vision of how a working mom can succeed, how GCP’s vision aligns with the needs of our staff and how it works for our company,. What will your company do in 2014 to foster work-life balance for your workforce?