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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Sales Incentives: Focusing on Non Cash Rewards

The topic of selling sales incentives made the list in the Incentive Research Federation’s (IRF) newest report,
2014 Trends in Engagement, Incentives, and Recognition. The report shined light on the fact that although sales goals came up short last year, many of those companies are still raising quotas for 2014, leaving many executives searching for answers on how their sales teams will make those numbers. One trend that came out of the study was focused on the incentives being used to motivate sales teams. The report stated,

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Boost Employee Health with Friendly Competition

Employee health and wellness have taken center stage in workplace initiatives, especially as companies strive to improve well-being while reducing healthcare costs. In addition to reduced costs, employee wellness programs may also be connected with business success and profitability. While these programs often focus on health education and screenings, introducing a bit of friendly competition can make a significant impact, both in engagement and results.

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How to Improve Employee Engagement

Engaged employees become brand advocates and evangelize your organization. Engaged employees do better work to serve your customers and ensure your team and organization hit revenue targets. Here are three ways to boost your employee engagement:

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CVS/pharmacy, the place for fun and unexpected gifts this Valentine’s Day

CVS/pharmacy featured in SNL parody
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Staggering Stats About the (Lack of) Employee Engagement

We found some scary stats from the Harvard Business Review about employee engagement, and how much is lacking from today's workplace. Here are just 3 quick facts from a recent Bain & Company and Netsurvey study.

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