GiftCard Partners Blog

The landscape of employee engagement and program participation is undergoing a significant transformation. In a world where flexibility and choice have become paramount, one-size-fits-all rewards are rapidly losing their appeal. Today’s workforce and program participants seek incentives that align with their real-life spending habits, making gift cards a versatile tool for engagement.

The holiday season is a crucial time for businesses to express appreciation to their employees, clients, and partners. In an industry valued at a staggering $242 billion, corporate gifting is not just a kind gesture—it’s a strategic investment. Over 78% of businesses report that corporate gifts offer a substantial ROI, particularly in terms of brand recognition and relationship building. As we approach the holiday season, it’s essential to plan gifting strategies carefully, focusing on the timing and denominations to ensure maximum impact. 

When it comes to rewarding employees and delighting your corporate partners, one option will rise above the rest: eGift cards, also known as digital gift cards. The ability to instantly deliver tokens of appreciation directly to your employees' inboxes or smartphones is the ultimate blend of convenience and connection. Plus, redeeming these digital treasures is remarkably simple with many merchants welcoming them both in-store and online. 

Everyone loves a gift card for the holidays--easy to give and even easier to receive. In fact, 76% of adults decided to purchase at least one gift card or eGift card for holiday shopping last year. A gift card is guaranteed to please everyone on your list, whether that be an employee, member, customer, or client. 

It’s been a little over a year since the Speedway acquisition of Hess Retail Network, and executives are excited that the conversion to the Speedway brand is “significantly ahead of schedule”. Nearly 1,000 of the 1,245 Hess locations have been rebranded to Speedway and 240 have been remodeled or are in the process of being remodeled.