Attract And Retain Customers Through Loyalty
Today’s retail customers are more diverse and have more choices than ever. They can purchase products from the neighborhood store, the regional mall or from a variety of worldwide suppliers, so companies are focusing on engagement to attract and retain customers.
According to research by Gartner, Inc., engaged customers are usually:
- Advocates of the brand
- More loyal
- More profitable
When considering the elements necessary in building customer engagement, focus on:
- Deployment and active management of a comprehensive and diverse loyalty program
- Incorporating a strategy that includes a variety of options like gift cards
- Track customer program participation
- Ongoing monitoring and adjusting different program elements
