GiftCard Partners Blog

As the devastating aftermath of the Palisades and Eaton fires continues to unfold, families who have lost everything are facing unimaginable challenges. Nonprofits play a vital role in aiding these families by providing immediate relief and long-term recovery assistance. While food, clothing, and shelter are essential, the path to rebuilding a life requires much more. This is where instant digital gift cards can make a transformative difference. 

As we step into 2025, workplace wellness continues to evolve to battle the record lows of employee wellbeing. Gallup studies show that 45% of employees reported they were struggling in 2024, an all-time high since the start of Gallup's 15-year life evaluation study.

Each quarter, our team of industry experts shares key insights from the latest research and publications on gift card and payments trends. Explore the latest developments and see what patterns and shifts the GiftCard Partners team has observed this quarter in the gift card industry. 

Employees crave more than just a paycheck—they seek connection, shared values, and a sense of belonging. This shift is significant: Gallup’s research highlights that business units with higher employee engagement are a remarkable 23% more profitable than those at the lower end.  

In an era where talent retention and engagement are paramount, every business leader is in search of the perfect formula to inspire and appreciate their employees. Imagine a tool that not only acknowledges their contributions but also fuels their motivation? That's where the Visa^® Reward Card takes the center stage.