Growing Workplace Wellness with Digital Health Tools
A recent study found that more than 90% of employers with at least 200 workers now offer some form of wellness program, underscoring the importance of promoting healthy habits like exercise, proper nutrition, and stress management. As unhealthy behaviors contribute to rising healthcare costs, the use of digital tools is helping both employers and employees navigate a healthier future .
The Rising Cost of Unhealthy Behaviors
Unhealthy habits, including smoking, poor diet, and inactivity, are driving up healthcare costs for employers. 21% of national healthcare spending is attributed to obesity alone, and overweight or obese workers miss an estimated 450 million additional workdays annually compared to their healthier counterparts. This absenteeism costs U.S. businesses $153 billion in lost productivity .
To combat these challenges, many companies are adopting wellness programs that leverage digital tools to support healthier employee lifestyles. From fitness trackers and mobile health apps to advanced data analytics, these tools provide real-time insights into employee health, offering both employees and employers a clearer understanding of individual wellness and how to improve it.
How Digital Tools Drive Wellness
Digital wellness tools offer various benefits that traditional wellness programs cannot. Wearables such as smartwatches and fitness trackers monitor physical activity, calorie intake, and sleep patterns. Mobile apps can remind employees to take breaks, stretch, or hydrate during the day, contributing to more active and healthier routines. These tools not only help individuals set and achieve fitness goals but also provide employers with valuable data to tailor their wellness initiatives based on real-time performance .
One of the key drivers of employee engagement in wellness programs is personalization, which digital tools excel at delivering. By providing individual health data and reminders, employees are empowered to take control of their own wellness journey. In fact, 93% of participants in digital wellness programs report that they or their family have benefited from health interventions, such as improved eating habits. Additionally, 85% found fitness activity tracking useful, and83% benefited from stress management programs .
The Role of Gift Card Incentives
Solutions like the Engage2Reward™ Gift Card Ordering Platform are making it easier than ever to integrate wellness initiatives into the workplace. The platform allows employers to offer digital gift cards as incentives for employees who reach specific health goals or milestones. For example, employees who consistently hit their step goals, meet weight loss targets, or engage in mindfulness activities can receive gift cards as rewards. This gamification of wellness creates a fun, engaging environment that encourages participation and progress.
Employers leveraging the Engage2Reward Platform also benefit from the ability to customize incentives based on the needs and preferences of their workforce. From fitness-focused brands to healthy dining options, the platform provides a range of gift card options that support holistic employee wellness.
The Future of Workplace Wellness
While digital health tools have revolutionized the way companies approach employee wellness, it’s important to remember that these tools should be part of a broader strategy. Digital solutions excel at increasing engagement and providing actionable health data, but they should complement in-person wellness activities such as fitness classes, counseling sessions, or even team-building activities that encourage mental well-being.
Looking ahead, the use of digital health tools in workplace wellness is only expected to grow. The global corporate wellness market is projected to reach $93.4 billion by 2028, fueled by advancements in technology and the growing awareness of the importance of mental health in the workplace . As more innovations emerge, from AI-driven health coaching to virtual reality fitness programs, companies will have even more tools to help employees lead healthier lives.
Start Incentivizing Employee Health
Digital health tools offer a promising way to enhance workplace wellness, providing real-time insights, personalized engagement, and measurable results. With the Engage2Reward Platform, companies can seamlessly integrate these tools with meaningful incentives, creating a positive and proactive approach to employee health. As the wellness landscape continues to evolve, digital tools will play a critical role in shaping a healthier, more productive workforce.
Building Employee Health into Your Culture
Employee health and cost of healthcare are relevant to all businesses, regardless of size. Whether you have 2 employees or 200, keeping healthcare costs in check as more provisions of the Affordable Care Act take effect is crucial. Making employe health a part of your organization is a great way to ensure these costs remain manageable. For some employers even the location of the office is a matter of employee health.
CVS Caremark and IBM Announce "Technology Solutions for Smarter Health" Program
CVS Caremark, along with IBM, announced a commitment to the "Technology Solutions for Smarter Health" grant program, which is in partnership with the National Association of Community Health Centers. The $1.5 million contribution supports the use of innovative technology among community health centers to improve patient care as well as increase patient engagement.
Use Employee Wellness Programs to Combat Absences
According to a
recent Aon Hewitt survey, most employers do not measure the cost of employee absence in their business. Employee absence and the costs associated can add up to almost 8% of their total payroll in benefits payouts, lost productivity and temporary employee salary. Since most employers see these as a "cost of doing business," those employers are missing the opportunity to combat the issue head-on. Employee wellness programs, such as a quarterly weight loss challenge, biometric screenings or a lunchtime walking club can be an easy way to promote wellness in the workplace and avoid employee sick days. Keeping employees focused on their health is, in a way, keeping employees focused on the health of the business and the culture of your organization. Minimizing work stoppage and maintaining continuity are important in maintaining productivity. When introducing an employee wellness program to a potentially skeptical staff, be sure to communicate the goals and parameters of the program clearly. Adding small rewards like gift cards to healthy retailers like
Nutrisystem,
GNC and
CVS/pharmacy can go a long way in boosting employee participation and bringing co-workers together to focus on employee wellness across the organization. Absences can hurt your business, minimize them by focusing on employee wellness.
Health and Wellness Benefits On the Rise
As certain benefit costs shift from employer to employee, there are key benefits that will have a high impact on satisfaction improvements. Health and wellness benefits are expected from employees and they assume that employers are going to cover a significant portion of the costs, regardless of the rising cost of healthcare. Well employers are taking note, 45% are offering HSA's in 2014, compared to 33% in 2010. Other benefits like tuition support or a personal car subsidy benefit have been on the decline since 2010, down 13% and 17% respectively. These are benefits less expected by employees and therefore have a lower impact on employee benefit satisfaction. Health and wellness benefits have endured for employees as an expected benefit. Investing in preventative healthcare checks like blood pressure, cholesterol and BMI measurements for employees can allow employers to maintain health and wellness benefits without exceeding budgets. Implementing employee health and wellness benefit reward programs can also motivate employees towards health and wellness goals by using small spot rewards to encourage employees who have reached health and wellness milestones.
For more information on how to maintain the level of health and wellness benefits your employees expect, check out the latest SHRM Employee benefits report, and this article from Associations Now.
