GiftCard Partners Blog

You may not have known, but part of Whole Food Market’s mission includes a promise towards the humane treatment of animals and they are winning accolades for their animal welfare practices. The company has been recognized with both the Good Sow Commendation and the Global Good Egg Award from Compassion in World Farming.

The latest big news from Whole Foods Market isn’t just the fact that they set another sales record in the second quarter, the grocery chain also just announced that they are launching a new store concept that is specifically targeted to the Millennial shopper. The company says it is building a team that plans to focus exclusively on this new concept and is currently negotiating leases. Whole Foods Market plans to begin opening stores next year.

Whole Foods Market is taking their corporate responsibility beyond their high quality, all natural foods and working to solve global poverty. Whole Planet Foundation was borne out of Whole Foods Market’s desire to give something back, while focusing on the persistent problem of world poverty and hunger. The Whole Planet Foundation and Whole Foods Markets have hosted a series of small community events throughout the country like craft fairs and concerts and have raised $4.6 million toward a microlending campaign, no no plans to slow down any time soon.

Whole Foods Market’s strategy to build brand awareness and traffic with their first-ever national ad campaign has been generating buzz and awareness, with 8 out of 10 customers having seen the ad in some format. The campaign has been performing at its best with Whole Food Market’s key demographic: adults 40 and under with children in the household.

Consumers have begun an organic transition into mobile payments and digital currencies. They are slowly filing cash, check, and credit cards right into the history book, next to the floppy disks and video tapes.