Non-Cash Rewards are Key to Long-Term Sales
Imagine offering merchandise or a gift card instead of a standard $10 off incentive to drive sales. Changing your discount structure in such a way may seem crazy but new research from Ifeelgoods may have you thinking differently. The research revealed that, if given a cash-based offer or a non-cash reward, consumers carried more brand equity and purchase intent than when retailers put more cash back in consumers’ pockets. The study revealed that non-cash incentives had diverse positive correlations with consumers including:
AutoZone Brand Loyalty: Put the Customer First
Putting customers first and instilling AutoZone brand loyalty has always been a motto for the automotive retailer and distributor. During the company’s recent fourth-quarter earnings conference call, AutoZone CEO William Rhodes said,
How to Create Customer Loyalty
Merchants are constantly trying to figure out how to create customer loyalty. In an age of digital price comparison where Amazon and Walmart usually win the day, businesses are trying to devise lasting strategies to ensure that they develop real customer loyalty and keep consumers coming back again and again.
Create Employee Loyalty: What Do They Want?
It's often a conundrum for most employers to create employee loyalty within their company. Figuring out how to motivate employees, keep them happy and prevent them for looking for other employment is a major concern, especially given the diverse interest and priorities between Baby Boomers and Millennials. Where do you start? What would the budget look like, if there even is one? Maybe this will help. Towergate Insurance performed a recent study and created an infographic to try to answer the question,
Corporate Summer Gift Card Ideas for 2024
As the days get longer and the temperatures rise, summer presents the perfect opportunity to show appreciation to partners, program members, employees, and colleagues. Gift cards are increasingly becoming the go-to gift, offering flexibility and the ability to choose the perfect present. In 2023, the Retail Gift Card Association (RGCA) reported that 70% of shoppers planned to buy gift cards for special occasions like Father’s Day, weddings, graduations, and birthdays. If you're considering giving a gift card this summer, here are some top ideas that will make your recipients' summer even brighter.
