GiftCard Partners Blog

Millennials are like marketing unicorns: tough to catch but oh-so-worthwhile when you do. Merchants are struggling with how to harness this power and use it to market to millennials, since the younger generation has tremendous spending power and is the largest growing segment of the American workforce.

We know employee loyalty matters, but here’s even more proof. In a 13-year-old Harvard Business Review article (we won’t even make you break out the microfiche to find it), Fredrick Reicheld introduced the world to the NPS (net promoter score) as THE metric you needed to know about to grow your business. Now, HR departments are using the eNPS (employee net promoter score) to see how likely their employees are to recommend their organization as a place people should want to work. Here are three reasons employee loyalty matters, and why you should pay attention to your eNPS. 

The incentives industry is thriving with 84% of U.S. businesses now using non-cash rewards to recognize and motivate their key audiences. Non-cash rewards come in many forms: from award points, gift cards, incentive travel, to merchandise, and more. In 2015, businesses spent $90 billion for these rewards and sales and employees are the largest audiences targeted when it comes to these non-cash rewards.

In an effort to gain market share, Lyft and Starbucks have formed an interesting partnership involving gift cards and loyalty promotions. The promotion combines digital rewards with traditional gifting and gift cards. Here’s how it’s working...

Employee loyalty can be considered a dying principle in today’s professional environment. However, all organizations are looking to increase employee loyalty and lower their turnover rate.