Retain Top Talent in Your Organization
Customer Engagement, A Two-Way Street
Loyalty360 recently released
Understanding Customer Engagement: The Opportunities & Challenges Marketers Face Today. The report goes into depth about defining exactly what customer engagement is and the importance it has for today’s marketers. Depending on the organization or company, customer engagement can come in a variety of forms but one consistent thread needs to be addressed and acknowledged: look at customer engagement as a
two-way street, a constant dialogue between a company and its customers. In the report Marc Glazerm, VP Brand Loyalty from Kobie Marketing discusses the stages of moving the customer across the “engagement continuum.” Glazerm explains that, “The overarching goal of course is to move someone into the Advocacy stage, where they've grown so much, earned so many points/status, claimed their winnings and rewards and now believe so fervently in the brand and its wares that they can’t wait to tell the world about it and share the benefits with friends and family, in turn creating new members with their own customized life cycle.” Without rewards, engagement can take a hard hit. Giving customers the gift of choice and flexibility, with rewards such as gift cards, can increase traffic to your brand or service and in turn raise engagement levels.
To learn more from other leading marketers in the industry check out Loyalty360’s full report here.
Using Gamification to Bolster Your CRM System
Customer Relationship Management systems are vital to an organization's success. It is how the sales and services teams manage clients and prospects, without whom no company would exist. Some may even so far as to say the CRM system is the lifeblood of the company, with its maintenance being crucial to success, even if it is not a main responsibility. However, many employees are too busy and unmotivated to maintain a current CRM database. The maintenance work is tedious and time consuming and most employees push it off for a slow day that may not come for months. Gamifying your CRM system could be the solution to motivating employees to keep the CRM database as current as possible. Offering point systems that keep track of work done within the CRM system, which employees can then redeem for rewards creates friendly competition among co-workers and real life incentive for employees to get their work done as efficiently and effectively as possible. Offering flexible rewards such as gift cards to a diverse array of retailers such as
The Limited,
The Children's Place,
Boston Market and
NutriSystem gives employees an opportunity to choose from a reward that is valuable for them. Redeeming gamification points, in addition to trying to out play (or work!) colleagues will create healthy competition, increased productivity, and a motivated workforce that is happy to do even the most mundane tasks.
B2B Gift Card Incentives Defined
We’re finding that people are still questioning why companies across the U.S. are spending $22.7 BILLION
1 on gift cards and what this segment of the B2B gift card market is all about. AND we’re also finding that corporations and companies of all sizes are STILL surprised to learn that there are savings to be had on gift card incentive BULK purchases for motivation, incentives, and rewards. Why are 52% of U.S. businesses using gift cards to recognize and reward employees, sales folk, partners and customers.
2 Check out GCP’s new Customers and their Programs page on our website for
B2B Gift Card Incentives Defined. Want to dig deeper into how gift cards are utilized in the workplace to motivate, incent, and reward? Download our
Incentives in the Workplace eBook. 1 & 2 Source: IRF Market Study: B2B Gift Cards
2024: Evolving Trends in Social HR
In anticipation of the year ahead, let's explore how Social HR continues to shape the workplace landscape, leveraging the power of social media and digital connectivity. As we embrace technological advancements, here are four key areas where Social HR is poised to make an impact:
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Empowerment of Employees: With the ongoing evolution of work dynamics, employees are assuming greater autonomy and influence. This empowerment extends to their choice of tools, networking practices, and their role as brand advocates. Recognizing this shift, organizations are fostering a culture that values employee voice and autonomy.
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Integration of Corporate Culture in Onboarding: Establishing a cohesive corporate culture during onboarding is paramount. Clear communication of values, expectations, and cultural norms sets the foundation for a thriving organizational ethos. By guiding new hires on how to embody and share corporate values, companies cultivate a sense of belonging and alignment from day one.
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Revolutionizing Performance Management: In the era of real-time communication, performance management undergoes a transformation. Timely recognition and rewards for exceptional contributions drive motivation and engagement. Leveraging spot rewards, such as versatile gift cards, reinforces positive behaviors and fosters a culture of appreciation.
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Harnessing HR Intelligence: The era of "Big Data" continues to revolutionize HR practices. By leveraging data analytics and feedback mechanisms, HR departments tailor initiatives to meet employee needs effectively. Social media platforms serve as valuable channels for gathering real-time insights, enabling organizations to optimize benefits, rewards, and wellness programs.
As we embark on the journey of 2024, the integration of Social HR practices remains essential for fostering a culture of collaboration, empowerment, and continuous improvement in the workplace.
