GiftCard Partners Blog

We use disease related terms to communicate how things, whether it is is the next pop hit, or the flu travel through our networks. As we begin to understand the importance and the value of networks within organizations, we begin to understand how organizations can capitalize on how employees interact, and what the quality of those interactions is. Employers and organizations always want to spread innovation. That is what drives any business forward, and keeps employees engaged and satisfied with their jobs. Organizationally, the biggest challenges can be how to figure out how to pass innovation virally, both up and down hierarchies and across teams. It has been proven by Nicholas Christakis, a medical school professor at Harvard, and his team, that high value employees have wide networks within their organizations and when they find an innovative idea or process they spread it both within their working unit, and across the organization. While some employees would want to hide innovation, in order to claim all of their glory of finding it their own, high value employees seek out different points of view within the organization to test their idea and gain criticism to hone their idea and further innovate to make it better. This philosophy uses the same principles of the virality of that pop song, or the way we all seem to be catching the flu this time of year, and applies it to ideal scenarios within an organization. The promotion of these philosophies can be extremely cost effective within your organization. There is no need to invest a lot in this. Promoting viral innovation can be applied by workshops, or "innovation days" in which employees can be put into teams or introduced to other people within the organization that they do not normally work with. Organizations could even award a small prize for the "innovation day" group that came up with the best idea, incenting employees to better the organization, as they expand their network. Providing a new work environment for a short time-frame allows employees to think differently and expand their networks, making them more valuable to your organization.
For more information on Nicholas Christakis' theory on viral innovation check out this article from FastCompany.

Loyalty360 recently released
Understanding Customer Engagement: The Opportunities & Challenges Marketers Face Today. The report goes into depth about defining exactly what customer engagement is and the importance it has for today’s marketers. Depending on the organization or company, customer engagement can come in a variety of forms but one consistent thread needs to be addressed and acknowledged: look at customer engagement as a
two-way street, a constant dialogue between a company and its customers. In the report Marc Glazerm, VP Brand Loyalty from Kobie Marketing discusses the stages of moving the customer across the “engagement continuum.” Glazerm explains that, “The overarching goal of course is to move someone into the Advocacy stage, where they've grown so much, earned so many points/status, claimed their winnings and rewards and now believe so fervently in the brand and its wares that they can’t wait to tell the world about it and share the benefits with friends and family, in turn creating new members with their own customized life cycle.” Without rewards, engagement can take a hard hit. Giving customers the gift of choice and flexibility, with rewards such as gift cards, can increase traffic to your brand or service and in turn raise engagement levels.
To learn more from other leading marketers in the industry check out Loyalty360’s full report here.

Customer Relationship Management systems are vital to an organization's success. It is how the sales and services teams manage clients and prospects, without whom no company would exist. Some may even so far as to say the CRM system is the lifeblood of the company, with its maintenance being crucial to success, even if it is not a main responsibility. However, many employees are too busy and unmotivated to maintain a current CRM database. The maintenance work is tedious and time consuming and most employees push it off for a slow day that may not come for months. Gamifying your CRM system could be the solution to motivating employees to keep the CRM database as current as possible. Offering point systems that keep track of work done within the CRM system, which employees can then redeem for rewards creates friendly competition among co-workers and real life incentive for employees to get their work done as efficiently and effectively as possible. Offering flexible rewards such as gift cards to a diverse array of retailers such as
The Limited,
The Children's Place,
Boston Market and
NutriSystem gives employees an opportunity to choose from a reward that is valuable for them. Redeeming gamification points, in addition to trying to out play (or work!) colleagues will create healthy competition, increased productivity, and a motivated workforce that is happy to do even the most mundane tasks.