GiftCard Partners Blog

If you’re like most people, you’ve probably watched a video tutorial at some point in your life to learn something new. We often look to pros in certain fields to learn from their practices to enhance our own.

Gaining customer loyalty is one of the most difficult metrics to hit in today’s omni-channel B2C market.

Businesses are making two sacrifices to build consumer loyalty: one is an investment in technology and the other is a slimming of profit margins to ensure customers feel like they’re getting a bargain.

Millennials are like marketing unicorns: tough to catch but oh-so-worthwhile when you do. Merchants are struggling with how to harness this power and use it to market to millennials, since the younger generation has tremendous spending power and is the largest growing segment of the American workforce.

The National Association of Realtors reports that 87% of homebuyers worked with a real estate agent to purchase a home. Customer loyalty is critical in the real estate industry as agents tend to rely on referrals from existing customers to help build and sustain their business.

We know employee loyalty matters, but here’s even more proof. In a 13-year-old Harvard Business Review article (we won’t even make you break out the microfiche to find it), Fredrick Reicheld introduced the world to the NPS (net promoter score) as THE metric you needed to know about to grow your business. Now, HR departments are using the eNPS (employee net promoter score) to see how likely their employees are to recommend their organization as a place people should want to work. Here are three reasons employee loyalty matters, and why you should pay attention to your eNPS.