GiftCard Partners Blog

Whether they are being used to motivate a particular behavior, encourage engagement or foster loyalty, incentives are becoming more popular than ever.
InteliSpend, a prepaid solutions provider, released a handy little guide for breaking down incentives at the most basic level. Important takeaways include:

Normally work-from-home policies are tight at small and large companies alike. But would a winter like this one be enough to change employers' minds? At GiftCard Partners, we all work from home every day, and while we understand that doesn't work for everyone, here's a compelling case for a work-from-home policy that allows employees flexibility and employers increased productivity. Here's a weather-related take on employees working from home:

In the bustling world of consumerism, one demographic holds a significant sway over household purchases, brand loyalty, and repeat business: moms. These influential decision-makers not only drive a substantial portion of household spending but also play a crucial role in shaping brand perceptions and driving repeat purchases. To harness the full potential of this demographic, brands must prioritize engaging moms with tailored strategies that foster brand loyalty and drive long-term growth.

Digital gift cards are combining the traditional uses of gift cards as currency among gifters and gift receivers, and the cutting edge technology of mobile payments. As mobile payments and mobile wallets because more common at retailer POS, employers can begin to think of digital gift cards as easier solutions to employee reward, health and wellness and safety programs. Here are three reasons digital gift cards are the wave of the gift card future:

Workplace wellness programs are a great tool to motivate employees to be healthy and control health care benefit costs. However, poorly administered plans can wreak havoc on employees and employers alike. Here are three hazards that can foil your workplace wellness efforts, and how to avoid them.