GiftCard Partners Blog

At GiftCard Partners, we strive to provide incentive and loyalty options featuring cards to the most popular brands on the market. One of our top-selling brands is The Cheesecake Factory, a restaurant known for its delicious food, Earth-shattering cheesecake and, of course, its homey, welcoming feeling. With over 30 years as a casual dining restaurant, The Cheesecake Factory uses fresh ingredients on over 200 different recipes. 

Because  The Cheesecake Factory gift cards can be used at any of the restaurants, nationwide, they make for a convenient and popular reward at countless loyalty, reward or incentive programs. At GiftCard Partners, we offer these cards to businesses of all sizes. That's why we have two options when it comes to ordering gift cards from The Cheesecake Factory:

For small businesses... We know how tough it can be to find reasonable prices as a smaller business. Because smaller companies sometimes miss out on discounts that larger ones get from buying in bulk, we want to make your gift card purchase as affordable and convenient as possible. That's why we offer:

As technology keeps expanding and growing, so do our payment systems. We're starting to see forward-thinking payment trends involving everything from mobile to loyalty rewards. Here are some of the latest movements in payment technology:
Mobile Capability With so many now owning smartphones, online shopping has seen a huge jump in mobile business. Because of this jump, companies are now placing a higher focus on mobile capability payments.  Plus, now the focus goes beyond smartphones as payment systems are also being developed and tested for tablet optimization as well.
Focus on Omniconsumers While mobile functionality is a very important factor for those in the payment industries, it's not only about mobile right now. Younger users are known for paying on a variety of different platforms, meaning the highest functioning payment systems will have to cater to a variety of different channels.
A Blur Between Physical and Online Shopping Consumers are not sold on only in-person or only online shopping. Many prefer to utilize both. That means that a majority of complaints that come from these double shoppers is centered around consistency between the products offered and product pricing. Smart companies are working to create consistency between off and online, especially when it comes to utilizing coupons and coupon codes.
Loyalty Rewards Loyalty rewards are becoming tremendously popular with consumers. Now, 73 percent of consumers carry loyalty rewards cards for their favorite businesses. And they don't keep it down to just one. One out of 10 customers carry six or more loyalty cards on any given day. This only goes to show the tremendous growth that the loyalty and reward businesses are seeing and will continue to see in years, and even months, to come.
For more information, read "The Ten Hottest Trends in Payments."

Loyalty is important for any organization. Churn creates a lull in productivity and drags down collective employee morale. Loyal employees means a happy workforce, a productive company and a healthy bottom line. Few organizations do employee loyalty or customer loyalty like American Express. Check out three of their top recommendations to maintain loyalty in your organization.

We rarely do this. Our focus is on B2B gift cards and how employee/employer relationships can be improved through various HR programs. But we have such a compelling example of one of our brands doing right by its customers and promoting loyalty through employers. Here are a few ways Auto Zone is promoting loyalty to its customers and helping employers promote loyalty too:

Integrating employee advocacy and collaboration is a great way to build camaraderie across teams and encourage employees to work together no matter what department they work in or who their boss is. The same goes for departments and areas of your organization. Employee advocacy is extremely effective when working to amplify your marketing program.