GiftCard Partners Blog

The 2014 Loyalty Guide is out and full of stats, insight and industry knowledge. One of the featured chapters this year is 60 "loyalty lessons." This is a retail focused look on how loyalty can affect your business and how your customers purchase your products. A strong loyalty program can boost your customer return rate and raise each consumer's life time value, while a bad loyalty program can be detrimental, even in the best economic climate.
Here are three of our favorites from the chapter but all 60 employee and customer loyalty lessons can be found here. 

Our parents all taught is the golden rule. "Do unto others as your would have done to you." In instances of employee appreciation, we broke it down into 3 key rules. If employees are appreciated at the right times and in the right ways, their tenure with the company will be longer and no one will go home and complain about work or their boss or the annoying colleague two cubes down. Here's what we came up with. Have additional suggestions? Leave us a comment.

In our recovering economy it sometimes seems like there will always be more candidates than jobs. In some industries today that is already not the case. A talent war is looming, a time when companies are poaching each other's human capital and when employee loyalty should be at the top of your HR Strategy agenda. Here are three ways to build, maintain and teach loyalty in your organization.

April is customer loyalty month, but we need to remember that the root of the customer loyalty lies not in the customer themselves but in their brand experience. Customers are loyal when they have positive brand experiences with happy employees who are knowledgable and motivated doing their jobs. Here are a few ways to keep your employees motivated and promoting a positive brand experience to keep customers loyal:

When it comes to business, retention is everything.
Returning customers cost less to market to and spend more money on any given purchase. That means that building customer loyalty is one of the main keys to success. But there are a few concepts you may be missing surrounding customer loyalty.
1. In-Store Money Back Rewarding customers with credit to your own company will both make the consumers happy, while encouraging them to keep spending at your company at the same time. REI
offers it's members 10 percent off, which they receive back in an REI credit at the end of every year.
2. Personalization and Customization When it comes to showing customers that you care, personalization and customization are everything. The
80/20 rule says that about 80 percent of your business comes from 20 percent of your customers. It's for this reason that it pays to go the extra mile to add a personal touch for your customers. 
Tesco, for example, collects data and uses it to create  segmented promotions, specific to individual consumers. These promotions are based on a customer's buying habits and the odds of them returning again in the near future.
3. Gift Card Loyalty Programs Gift card loyalty programs are a great way to ramp up your customer retention rates by rewarding consumers for their loyalty. At GiftCard Partners, we work with you to help reward customers with gift cards to some of the leading retailers on the market. Because of our flexibility and bulk discounts with gift cards to some of the most popular brands out there, we are one of the nation's largest developers of B2B gift card programs. For more information about our customer loyalty programs,
visit our program page today.