GiftCard Partners Blog

Top stories from the CVS/pharmacy October eNewsletter!

While the change of seasons brings us relief from the summer heat, we also start to see an increase in illness. October is the start of flu season, and on average, your employees will lose almost 3 days of work from the flu. Each flu season results in approximately $7 billion in lost productivity.

Imagine offering merchandise or a gift card instead of a standard $10 off incentive to drive sales. Changing your discount structure in such a way may seem crazy but new research from Ifeelgoods may have you thinking differently. The research revealed that, if given a cash-based offer or a non-cash reward, consumers carried more brand equity and purchase intent than when retailers put more cash back in consumers’ pockets. The study revealed that non-cash incentives had diverse positive correlations with consumers including:

This year marks the 10th anniversary of CVS's decision to stop selling tobacco products, a bold move that transformed the company's role in public health. When CVS first made the decision in 2014 to remove tobacco from its 7,800 stores, the move was seen as controversial by some but groundbreaking by others. Since then, CVS has evolved from a retail pharmacy chain to a healthcare leader, and its commitment to public health has been underscored by significant research and industry recognition.

Putting customers first and instilling AutoZone brand loyalty has always been a motto for the automotive retailer and distributor. During the company’s recent fourth-quarter earnings conference call, AutoZone CEO William Rhodes said,

The Boston Market rebranding campaign, “All Good,” kicked off back in June. If you're looking for signs of the rebranding on their menu it may be harder to see. The campaign stands up for the simple goodness of families and friends, connecting over real food, carefully prepared, affordable, and without compromise.