Whole Foods 'Values Matter' Brand Campaign
2016 is looking to be a huge year for the organic foods industry. And as the world's leader in natural and organic foods, Whole Foods Market is no exception. The organic foods giant is rethinking its business model and revamping its brand to stay competitive with a slew of new competitors. Whole Foods ended 2015 with over $15 billion in sales, and their growing competition can likely be attributed to their own success. Whole Foods Market CEO, John Mackey recently commented,
The Impact of Third Party Distribution Channels
What is third party distribution?
You have seen third party distribution when you’ve walked past the gift card displays at your grocery or pharmacy but may not know it by name. Third party is a common term in the B2B Gift Card Industry. It’s the opportunity to sell gift cards in retail locations that are independent of the brand represented on the gift card. By definition, third party sales refer to the three companies involved when selling to the consumer: the brand on the gift card, the company that sells the gift card, and the company that manages the operational component of the transaction. For most gift cards programs, third party represents their largest sales channel and the greatest opportunity for consumer awareness and marketing. Why’s this? Consumer traffic!
CVS Health Brand Exceeds Expectations
CVS/pharmacy posted a 10.3% increase in net revenue in the third quarter. As the economy continues to recover and the pharmacy sector continues to grow, positive returns shouldn't be surprising. However, the numbers CVS Health brand is putting up are almost unprecedented. A major reason for the growth came from the acquisition of Omnicare, which continues to prove the innovation of CVS/pharmacy. Omnicare allowed CVS/pharmacy to expand into the niche pharmacy market for senior living and long-term care facilities and provide care to a population who may never go into a retail pharmacy.
Speedway Acquisition of Hess Ahead of Schedule
It’s been a little over a year since the Speedway acquisition of Hess Retail Network, and executives are excited that the conversion to the Speedway brand is “significantly ahead of schedule”. Nearly 1,000 of the 1,245 Hess locations have been rebranded to Speedway and 240 have been remodeled or are in the process of being remodeled.
