GiftCard Partners Blog

Achieving customer loyalty is no doubt one of the biggest challenges our clients face…it’s a moving target. Not only are consumer needs evolving by the day, but retail marketing is impacted by new consumer technologies, for online and brick-and-mortar buying. We have a general picture of how technology is effecting our brand content flow, buying experience, and rewards and loyalty – we are consumers ourselves and we participate in one or all of these brand experiences every day. But how are these technologies effecting our clients? They are retailers and merchants who partner with us to promote their gift cards in programs such as customer loyalty, engagement, and rewards. They are on the front lines of technology evolution, retail marketing, and customer loyalty and engagement and their challenges are multiplied by selling in the B2B marketplace. Check out the
Ten Ways Technology Can Enable Customer Loyalty Infographic posted on the Huffington Post online. 

Gift cards are a hot topic when it comes to corporate rewards, employee incentives, customer loyalty, fundraising programs and more. Still many are asking, “Are gift cards the right choice?”
The Retail Gift Card Association answers the question with the strong YES, according to the findings in their most recent survey. The survey asked over 1,000 consumers about their attitudes, behaviors and preferences when it comes to both receiving and giving gift cards. Here are a few interesting statistics that encompass the over feeling towards the plastic money gift:

The
Retail Gift Card Association recently released a study of 1,000 consumer opinions surrounding gift cards, how they are used, how they are gifted to others, and how consumers view them overall. While consumers are still practical about how they spend the balance, with only 30.6% indicating they would use the balance for a "slurge" purchase, consumers use gift cards and covet receiving them. Here are some of the most compelling facts from the
RGCA survey.

It’s a social world out there!  And loyalty programs are firmly embracing the concept of social loyalty, an extension of loyalty programs that supports customers’ actions on social channels. As a marketing and incentive engagement company, are you including a social loyalty component in your loyalty program offerings?

Undercover cooking talent and reality restaurant shows are on the top of Food Network, lifestyle networks and even major networks these days, and our client Boston Market is taking this opportunity to capture their service and operations issues in order to remain – THE BEST, while growing their brand.