GiftCard Partners Blog

Millennials are like marketing unicorns: tough to catch but oh-so-worthwhile when you do. Merchants are struggling with how to harness this power and use it to market to millennials, since the younger generation has tremendous spending power and is the largest growing segment of the American workforce.

In the heat of the holiday shopping season, merchants ask themselves things like, “How many consumers are shopping on mobile?,” or “What will my omnichannel mix look like this year?”, and “How do we balance the quantity and timing of discounts and promotions?” Let’s take a fresh look at each of these questions:

This year almost 60% of Americans will either get a flu vaccine or plan to get one. Convenience is the predominate factor that makes them more likely to have themselves and their families vaccinated for the flu. 

The flu is no laughing matter. Each year there are more than 111 million sick days taken from the flu which leads to 7 billion dollars in lost productivity. Flu season officially starts in October and ends in May, making summer the ideal time to start preparing your workforce. This can mean educating people on simple things they can do in order to stay healthy; like washing their hands throughout the day, carrying tissues, and drinking the recommended 64 ounces of water every day. So what can you, the employer do? Provide employee flu shots.

The new concept store, 365 by Whole Foods, seeks to provide a grocery store with the Whole Foods quality, at a lower price point, in a smaller package for the simpler, less involved shopper. Sound like someone you know? Maybe a millennial? You’ve got it. 365 by Whole Foods isn’t just cheaper, but there are other overarching components that prove that it embodies the millennial mindset on a larger scale.