GiftCard Partners Blog

As you commit to volume gift card purchases for your loyalty & rewards programs or corporate employee programs, you want to know that the public thinks highly of the brands you include.
Boston Market is ranking high on the list of fast-casual restaurants this holiday season and it’s sure to hold strong into 2013. Check out Boston Market’s recent record sales news:
Home Style Restaurant Chain Achieves History-Making Sales During Its Busiest Week of the Year and you will see not only great sales results for the company, but the value they offer to families across the U.S. In an effort to support the New York and New Jersey victims of Hurricane Sandy, Lowe’s distributed more than 22,000 FREE family meals from Boston Market, serving 136,000 people affected by the storm. This resulted in Boston Market’s single largest order in their history. GCP is proud to offer Boston Market gift cards to those buying in bulk.

American Express has taken a landmark step in their fight to oppose the New Jersey law that would allow the state to claim unused gift card balances after two years. A recent National Public Radio (NPR) broadcast discussed Amex’s gift card product pull from shelves, and also noted Blackhawk’s threat to pull their 3
^rd party gift and prepaid cards. InComm, the other major 3rd party gift card play is also planning to follow suit.
Listen to NPR's Morning Edition interview.

With Valentine’s Day right around the corner, many are gearing up to figure out just the right gift for their significant other. Why not take the worry and stress out of finding that “perfect” gift that usually comes with a gift receipt and another trip to the store. Calling all employers! Valentine's day is a great time to exercise that wonderful incentive or loyalty program you’ve just put in place. Show you care by rewarding your employees with gift cards to 
CVS/pharmacy so they can reward the ones they love. While the gentlemen are scratching their heads on whether to grab the Small shirt, so not to offend their wife, or trying to decide if her favorite color is purple even though she’s been wearing a lot of black lately, there is an easy solution. A gift card to Catherines or Lane Bryant
 will ensure she gets exactly what she wants and leave him out of the dog house this February 14th. The women in the office may be having some trouble of their own. They can get their guy the gift that keeps on giving with an
AutoZone Gift Card…for the other love of his life. Or give him the chance to revamp his wardrobe with a gift card to
Burlington Coat Factory. Use this Valentine's Day as an opportunity to reward your employees hard work and let them reward their loved ones.    

I am quite familiar with QVC; I can’t say I’ve shopped QVC, but I DO expect to have many gifts under my tree in big brown QVC boxes for Christmas. In fact, approximately 99.9% of all gifts given to me by my parents since about 1990 came from QVC. Although they are most known for their televised shopping experience, the online channel now accounts for more than 1/3rd of their sales. Their recent partnership with CashStar will leverage CashStar’s
“digital gifting and incentives platform to provide a personal, compelling and convenient gifting experience”, says CashStar in their recent press release. I for one, would love an eGift Card from QVC, so I can pick my own QVC gift this year…I’ve never known how to return the gifts my parents get me…and frankly I pick out better gifts for myself. Read more on this interesting integration of TV, online, gift cards, and the eGift:
CashStar to Power QVC's eGfit Card Program

Your Scrip purchase decision makers use a wide variety of gift card brands for their participants. Whether they are fundraising or using gift cards for budgeting purposes; they want brands that they shop for on a regular basis. Here are the top 10 reasons why The Children's Place (TCP) is a perfect Scrip choice.