GiftCard Partners Blog

Back to school time is upon us and it's not just about the kids! For the third consecutive year, Lane Bryant has taken a non-student based approach to the back to school season. The Chalk It Up to Style promotion is geared towards teachers and supports school staff. The promotion runs until August 31, 2015.
Teachers and staff who shop at Lane Bryant during the promotional period can enjoy a 15% savings on their total purchase when they show their valid school ID or pay stub. For other customers who shop at the store during the Chalk it up to Style promotion will have their chance to participate as well. Customers can round up their purchase total at the register and the additional proceeds will benefit AdoptAClassroom.org. Adopt a Classroom is a non-profit organization that provides funding for teachers to purchase classroom supplies and materials needed to create a dynamic learning environment where children can learn and succeed. Lane Bryant now has 762 locations nationwide, as well as 24/7 shopping online at www.lanebryant.com. Lane Bryant Gift Cards are also available in bulk at discounted rates. Learn More.
When it comes to the kids... For many of you, back to school time can be both exciting and stressful.  
The average parent spends over $600 in back to school clothing and supplies.  But many parents are purchasing items that their kids really just don't need. In the article, Don't Buy These 10 Back-to-School Items, Forbes helps you plan for back to school and discusses which items you may be able to cross off the list.

As the days get longer and the temperatures rise, summer presents the perfect opportunity to show appreciation to partners, program members, employees, and colleagues. Gift cards are increasingly becoming the go-to gift, offering flexibility and the ability to choose the perfect present. In 2023, the Retail Gift Card Association (RGCA) reported that 70% of shoppers planned to buy gift cards for special occasions like Father’s Day, weddings, graduations, and birthdays. If you're considering giving a gift card this summer, here are some top ideas that will make your recipients' summer even brighter.

There has been a recent movement in the fashion industry to embrace diverse body types, especially when it comes to ad campaigns. Recently, Lane Bryant released the #ImNoAngel campaign, in what many say is in response to a Victoria’s Secret ad campaign that featured one very specific body type. The #ImNoAngel campaign invites the world to celebrate women of all shapes and sizes by redefining society's traditional notion of sexy with a powerful core message: ALL women are sexy.

On September 30, 2014, Speedway LLC, closed on its acquisition of Hess’ retail operations and related assets. This acquisition provides Speedway a significant growth opportunity by expanding their retail presence from 9 states to now 23 states throughout the East Coast and the Southeast regions. Over the next three years, Speedway will begin re-branding Hess stores to the Speedway identity, which is scheduled to begin early this year.

We always strive to make our clients proud, but many times we also get to be proud of our clients, and we like to brag about them. Last week Speedway was named in a
Market Force Information study as North America's 5th favorite convenience story. The survey considered a number of factors including fast and reliable service, locations, cleanliness, merchandise selection and many others. Speedway excelled in all categories and came in fifth overall!
The study revealed important information for convenience store chains and franchisees. While price remains a competitive factor, only 26% of respondents marked it as number one. Service and cleanliness ranked higher among consumers than price alone. One criteria made Speedway an out-and-out winner, though. Speedway came in first in the "promotions and discounts" category, which can create loyal customers and brand advocates. The fact that Speedway customers find promotions and discounts (and presumably price) a satisfaction category of importance means that they will be particularly happy to receive gift cards to either begin or continue shopping at Speedway. If your employees are Speedway loyalists, using
Speedway gift cards to promote employee engagement and rewarding a job well done can go a long way in creating trophy value and a lasting impression on your employees.