GiftCard Partners Blog

Money20/20 is the largest global event focused on payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. 

Summer gift cards are gaining popularity in the gift market this spring and summer. As individuals look for gifts for moms, dads, grads and newlyweds, gift cards continue to be the catch-all gift that's easy for the gifter and always a pleasant surprise for the giftee. The  infographic below from the Retail Gift Card Association reveals that 80% of gifters want their recipients to have the option to redeem online or in-store, showing that omnichannel flexibility is an overwhelming consumer concern. Since gift cards are flexible in nature, consumers want to ensure that recipients have as much flexibility in how and where they redeem as they do in what merchandise they redeem for.

As contactless payments rise, here are the 3 main factors driving retailers to adapt the new technology and eventually help drive consumer adoption.

GiftCard Partners insights on the 2013 pymnts.com Innovation Project held at Harvard University.