GiftCard Partners Blog

As Medicaid and Medicare program administrators begin planning the ensuing year’s member programs, there is an increasing need to focus on member experience in order to maintain member populations and raise retention rates within provider networks.

Accountable Care Organizations (ACOs), Medicaid/Medicare payers, and community health programs work year-round to improve preventive care compliance. Yet many beneficiaries still skip their annual screenings due to work conflicts, transportation issues, or a lack of understanding about the long-term value of preventive care.

The cash vs. gift card debate in the reward and incentive world has a common misconception that cash is more appealing, therefore more motivating, to someone receiving it. However, studies show that gift cards are not only more intrinsically appealing, but also more effective at creating positive associations and changing behavior.

The rate of people with chronic health conditions is growing and, unfortunately, people often have more than one condition. Half of adult Americans have at least one chronic condition, and more than two thirds of Medicare patients have two or more, according to a 2019 Premier analysis of emergency rooms across the country.

Every new year brings renewed motivation to live healthier, but motivation alone rarely lasts. Research shows that while nearly 48% of adults set wellness goals in January, only around 20% stay on track by mid-year. For many, it’s not the lack of good intentions but the absence of tangible support and encouragement that makes the difference.