GiftCard Partners Blog

A recent CashStar study discussing the popularity of gift cards showed a surprising number of consumers are looking for a smartphone solution to keep track of the gift cards they receive. Thestudy looked at a diverse group of gift card givers and receivers from different demographic groups and regions across the country. What they found was that most prefer to give or receive mobile gift cards for a variety of reasons, including convenience, balance tracking, and the personalization it gives the ‘gifter’. So as gift cards remain a top gift choice for 9 years running, it’s important for merchants to note the desire consumers have for managing and storing them digitally.

Recently PYMNTS.com put out its 2015 U.S Consumer Payment Choice Study which takes a look at the state of mobile purchases in the U.S. What Sarah Hartman, a Senior Director of Payment Solutions at TSYS, and Karen Webster, PYMNTS.com CEO MPD, found is very important to the rewards and loyalty industry.

Money20/20 is the largest global event focused on payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. 

GiftCard Partners, Inc. has been at the forefront of B2B gift cards since we started out more than a decade ago. Some might call it obsession, others might say it's our job, but we like to use one word in particular, passion. That passion led us to commission a B2B Gift Cards Study back in 2013. We teamed up with
Shapiro+Raj, a research company with more than 50 years of experience of conducting behavior and opinion research, to get a clear pulse on the B2B Gift Card Industry. As a company we are constantly learning and evolving in the marketplace as trends in technology, payments, wellness and much more continue to grow. In order to be the best partner for our clients, we needed a strong understanding of what was happening out on the front lines, with the consumer, not just B2B. Our 2014 B2B Gift Card Study did just that. We focused on two key areas:

As contactless payments rise, here are the 3 main factors driving retailers to adapt the new technology and eventually help drive consumer adoption.