GiftCard Partners Blog

As Medicaid and Medicare program administrators begin planning the ensuing year’s member programs, there is an increasing need to focus on member experience in order to maintain member populations and raise retention rates within provider networks.

Finding a strategy to keep Medicaid members engaged in healthy activities is not always easy. Medicaid members may have trouble with appointment attendance due to a lack of access to, or inability to pay for transportation; or, they are unable to take time off from work, which is often in arduous, blue-collar industries. 

It is important to keep Medicare members engaged in a healthy lifestyle because they are more susceptible to disease due to their age. Keeping Medicare members healthy lowers costs for Medicare Payers and it is crucial for Accountable Care Organizations because they are rated on their readmittance and patient health.

Do you use your health plan as a trusted advisor to guide your healthy lifestyle initiatives? If you do, you’re not alone. Health plan enrollees, especially those enrolled in public health plans like Medicaid, look for guidance and incentive reinforcement on how to live a healthy lifestyle. This interaction is crucial as it not only encourages healthy behavior but also helps reduce overall plan costs.

Medicaid engagement is not always easy.  Keeping Medicaid members engaged in healthy activities can be a difficult task. But healthy activities are important for preventing chronic illnesses and keeping rising health care costs at bay. Incentives have a positive influence on Medicaid and keep members on track to getting the health care screenings needed to keep them well. Check out the ways incentives had a positive effect on Medicaid programs such as smoking cessation, weight loss, and more in the Infographic below.