GiftCard Partners Blog

This year holiday gift card spending on both plastic and digital gift cards will top all previous records with sales expecting to reach over $31 billion!  Gift cards have shed their reputation of being impersonal and have emerged as the perfect practical gift item for millions of holiday shoppers and are the most requested holiday gift for the 8th year in a row. Shoppers are expected to spend an average of $47.87 a card, up 6% over last year.  Since the
National Retail Federation began tracking customers holiday purchasing intentions in 2003, the total spend on gift cards has increased 83%. “Consumers young and old want to find the best way possible to create a happy holiday experience for their loved ones, and gift cards are a great option every time.”  Gift cards are a go-to gift for consumers of all ages; adults 65+ will spend the most on gift cards, while young adults will spend the least.  In addition, men will spend almost 10% more than women on gift card purchases. The following charts provide more insight into the 2014 NRF survey results, check out more
here.
About the Survey The NRF 2014 Gift Card Spending Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,593 consumers and was conducted for NRF by Prosper Insights & Analytics, November 3-10, 2014. The consumer poll has a margin of error of plus or minus 1.2 percentage points.

As we head into the 2025 holiday season, gift cards remain a significant part of retailers’ strategies. The industry has seen incredible growth over the years, and the trend is far from slowing down. With the global gift card market projected to reach over $1.4 trillion by 2027, retailers are paying closer attention to new trends that can enhance customer experience and drive sales during the busiest shopping season of the year.

As organizations head into the holiday season, the challenge is familiar but amplified: people still want to celebrate, but budgets are tighter, expectations are higher, and the margin for getting it wrong feels slimmer than ever.

Gift cards have become a versatile and appreciated choice for holiday gifting in the workplace. They provide a hassle-free way to say thank you and can cater to diverse preferences. Here are five innovative ways to use gift cards in your workplace during the holidays, benefiting employees, customers, co-workers, and even your company's philanthropic efforts.

With the holiday shopping season fast approaching retailers are preparing for big revenues and high traffic in stores. Preventing gift card fraud is a great way to ensure revenue is retained and retailers don't take a hit to their Q4 numbers because of consumer fraud. According to a recent survey by NRF 78% of retailers have been victims of gift card fraud. Here are 3 ways to prevent gift card fraud this season
1. Keep an Eye on Gift-Card Racks: Keep gift cards in an area where store clerks and floor attendants can see them. Protecting gift card numbers from view and keeping racks in plain sight will help prevent consumers from stealing cards or gift card numbers.
2. Raise a Red Flag for Zero Balance Complaints: Employees can replace customer gift cards with zero balance cards behind the register. If you receive a number of zero balance complaints from a single store it may be time to closely monitor staff.
4. Compare Number of Gift Cards Activated with the Number Sold: Doing simple comparisons of number of gift cards sold with the number activated can help you stop any issues you may have during the short 25 day shopping season. Catching a fraud issue as it's happening rather than finding out about it later is always a better strategy.
For more information on preventing gift card fraud this holiday season check out this article from Entrepreneur.com.