GiftCard Partners Blog

As the new year begins and the pandemic heightens, encouraging employees to set New Year’s resolutions both personally and professionally will help them achieve a better state of mental and physical health. Studies have shown that when a person sets and sticks to a goal, their self-esteem and overall outlook on life goes up. By incentivizing employees to set New Year’s goals, your organization will create a more positive, present, and engaged workforce.

As we approach the holiday season, the traditional office party is no longer the primary way to celebrate and thank employees. Many companies are opting for more flexible, digital solutions to recognize employee contributions, particularly in the era of remote work and distributed teams. With budgets often tightened and in-office camaraderie difficult to replicate, digital rewards—especially eGift cards—are emerging as the go-to solution for end-of-year employee appreciation.

Online shopping and mobile ordering are an increasing part of the holiday shopping experience.

The recent holiday season proved to be a successful one for Whole Foods Market's children's foundation, as the supermarket partnered with a payments provider to raise more than $100,000 for the nonprofit by selling specific curated gift cards at their stores nationwide.

In the heat of the holiday shopping season, merchants ask themselves things like, “How many consumers are shopping on mobile?,” or “What will my omnichannel mix look like this year?”, and “How do we balance the quantity and timing of discounts and promotions?” Let’s take a fresh look at each of these questions: