GiftCard Partners Blog

Online shopping and mobile ordering are an increasing part of the holiday shopping experience.

The recent holiday season proved to be a successful one for Whole Foods Market's children's foundation, as the supermarket partnered with a payments provider to raise more than $100,000 for the nonprofit by selling specific curated gift cards at their stores nationwide.

In the heat of the holiday shopping season, merchants ask themselves things like, “How many consumers are shopping on mobile?,” or “What will my omnichannel mix look like this year?”, and “How do we balance the quantity and timing of discounts and promotions?” Let’s take a fresh look at each of these questions:

With the holiday season rapidly approaching, managers, supervisors, and the like are thinking about what to get their employees, clients, and vendors as a holiday gift. The majority of consumers prefer gift cards over other holiday gifts, including cash! Many prefer gift cards over other holiday gifts because it gives them the chance to have an "experience", like going to a restaurant, buying something they have had their eye on, or sharing it with their friends or family.

Did you know that over the last 9 years, gift cards have been one of the most requested holiday gifts? Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card over any other holiday gift. Let’s take a closer look at why gift cards make the perfect holiday gift for everyone on your corporate gift list.