GiftCard Partners Blog

We’re finding that people are still questioning why companies across the U.S. are spending $22.7 BILLION
¹ on gift cards as incentives in corporate employee programs and what this segment of the B2B gift card market is all about. AND we’re also finding that corporations and companies of all sizes are STILL surprised to learn that there are savings to be had on bulk gift cards purchased for employee motivation, employee engagement, and employee rewards.  Why are 52% of U.S. businesses using gift cards to recognize and reward employees, sales folk, partners and customers.
² Dig deep into how gift cards are utilized in the workplace to motivate, incent, and reward in employee programs.[hs_action id="2877"] 1 & 2 Source: IRF Market Study: B2B Gift Cards

HealthyAmericans.org reports some pretty impressive corporate wellness program successes, like:

One of the most important challenges that employers share is undoubtedly reducing health care costs, while maintaining the perception of high healthcare value being offered to employees. But, employer and employee perspectives can be greatly skewed.

People rely on their smartphones to ring alarms, retrieve all facets of communications, navigate where they’re going, and so much more! But what about navigating one of the most difficult challenges of life…changing behavior to improve one’s health? There is ZERO debate over the attractiveness and popularity of Smartphone, tablet, and computer apps to help us in our everyday life; but can they help change our behaviors, or keep our attention on our goals on a long-term basis? One of my first experiences with a healthy-app was more than 10 years ago, on my Palm Pilot with a program that tracked the foods I ate (down to the TBSP of milk in my latte). The program allowed me to input my daily exercise, and it would tally up my healthfulness for the day, week, month and adjust my workout accordingly to stay on track. I have to say, I was pretty good for a few years about tracking those crunches and treadmill walks to counter whatever food I ate.Although the technology became obsolete, the habits of how I make my coffee and the calorie & fat counting sticks with me to this day. Such apps could certainly be integrated into a workplace health and wellness program. Since tracking health and wellness milestones is an important cornerstone of any program, apps can be set up with individuals’ health and wellness goals to help employees track, in real- time, their own success…connecting them closer to their potential incentives or rewards, like the gift cards or premium reductions. With or without a health and wellness program, workplaces can promote such apps to keep healthy behaviors on track through the workday.
Check out this Quora discussion, to find some great ideas that you can pass on to your employees, coworkers, and teams. By supporting these technologies; you could help create a healthier workplace, one app/one person at a time.

Companies that prioritize employee well-being in 2025 are setting themselves apart by attracting and retaining top talent through innovative benefits like health and wellness programs. Offering a health and wellness program isn’t just a perk—it’s a strategic investment in your workforce that delivers measurable returns in productivity, employee satisfaction, and healthcare cost savings. With modern tools like the Engage2Reward™ Gift Card Ordering Platform, launching and maintaining an effective wellness initiative has never been easier.