Growing Workplace Wellness with Digital Health Tools
A recent study found that more than 90% of employers with at least 200 workers now offer some form of wellness program, underscoring the importance of promoting healthy habits like exercise, proper nutrition, and stress management. As unhealthy behaviors contribute to rising healthcare costs, the use of digital tools is helping both employers and employees navigate a healthier future .
The Rising Cost of Unhealthy Behaviors
Unhealthy habits, including smoking, poor diet, and inactivity, are driving up healthcare costs for employers. 21% of national healthcare spending is attributed to obesity alone, and overweight or obese workers miss an estimated 450 million additional workdays annually compared to their healthier counterparts. This absenteeism costs U.S. businesses $153 billion in lost productivity .
To combat these challenges, many companies are adopting wellness programs that leverage digital tools to support healthier employee lifestyles. From fitness trackers and mobile health apps to advanced data analytics, these tools provide real-time insights into employee health, offering both employees and employers a clearer understanding of individual wellness and how to improve it.
How Digital Tools Drive Wellness
Digital wellness tools offer various benefits that traditional wellness programs cannot. Wearables such as smartwatches and fitness trackers monitor physical activity, calorie intake, and sleep patterns. Mobile apps can remind employees to take breaks, stretch, or hydrate during the day, contributing to more active and healthier routines. These tools not only help individuals set and achieve fitness goals but also provide employers with valuable data to tailor their wellness initiatives based on real-time performance .
One of the key drivers of employee engagement in wellness programs is personalization, which digital tools excel at delivering. By providing individual health data and reminders, employees are empowered to take control of their own wellness journey. In fact, 93% of participants in digital wellness programs report that they or their family have benefited from health interventions, such as improved eating habits. Additionally, 85% found fitness activity tracking useful, and83% benefited from stress management programs .
The Role of Gift Card Incentives
Solutions like the Engage2Reward™ Gift Card Ordering Platform are making it easier than ever to integrate wellness initiatives into the workplace. The platform allows employers to offer digital gift cards as incentives for employees who reach specific health goals or milestones. For example, employees who consistently hit their step goals, meet weight loss targets, or engage in mindfulness activities can receive gift cards as rewards. This gamification of wellness creates a fun, engaging environment that encourages participation and progress.
Employers leveraging the Engage2Reward Platform also benefit from the ability to customize incentives based on the needs and preferences of their workforce. From fitness-focused brands to healthy dining options, the platform provides a range of gift card options that support holistic employee wellness.
The Future of Workplace Wellness
While digital health tools have revolutionized the way companies approach employee wellness, it’s important to remember that these tools should be part of a broader strategy. Digital solutions excel at increasing engagement and providing actionable health data, but they should complement in-person wellness activities such as fitness classes, counseling sessions, or even team-building activities that encourage mental well-being.
Looking ahead, the use of digital health tools in workplace wellness is only expected to grow. The global corporate wellness market is projected to reach $93.4 billion by 2028, fueled by advancements in technology and the growing awareness of the importance of mental health in the workplace . As more innovations emerge, from AI-driven health coaching to virtual reality fitness programs, companies will have even more tools to help employees lead healthier lives.
Start Incentivizing Employee Health
Digital health tools offer a promising way to enhance workplace wellness, providing real-time insights, personalized engagement, and measurable results. With the Engage2Reward Platform, companies can seamlessly integrate these tools with meaningful incentives, creating a positive and proactive approach to employee health. As the wellness landscape continues to evolve, digital tools will play a critical role in shaping a healthier, more productive workforce.
Health and Wellness Benefits On the Rise
As certain benefit costs shift from employer to employee, there are key benefits that will have a high impact on satisfaction improvements. Health and wellness benefits are expected from employees and they assume that employers are going to cover a significant portion of the costs, regardless of the rising cost of healthcare. Well employers are taking note, 45% are offering HSA's in 2014, compared to 33% in 2010. Other benefits like tuition support or a personal car subsidy benefit have been on the decline since 2010, down 13% and 17% respectively. These are benefits less expected by employees and therefore have a lower impact on employee benefit satisfaction. Health and wellness benefits have endured for employees as an expected benefit. Investing in preventative healthcare checks like blood pressure, cholesterol and BMI measurements for employees can allow employers to maintain health and wellness benefits without exceeding budgets. Implementing employee health and wellness benefit reward programs can also motivate employees towards health and wellness goals by using small spot rewards to encourage employees who have reached health and wellness milestones.
For more information on how to maintain the level of health and wellness benefits your employees expect, check out the latest SHRM Employee benefits report, and this article from Associations Now.
Boosting Wellness Program Participation
Regular medical checkups and tests can help spot issues before they become expensive to treat complications. One Florida school district has launched a wellness rewards points program that has been showing phenomenal results. To obtain a $50 reduction in premium, employees just have to earn 300 points a year, and points are quite easy to obtain. Points are earned through a variety of health related activities like,
Boston Market Takes On a Health-Conscious Menu
For the last several years, Boston Market has worked to create a menu that boasts more nutritious selections while still offering the same great taste. In a campaign committed to reducing sodium levels by 20% in their menu items, they removed salt shakers from their tables in 2012. While the sodium levels dropped in menu staples, 26% in mashed potatoes, 20% in stuffing, gravy by 50% and cornbread by 30%, sales have not.* The holiday sales this year increased 17%.
Do You Have Healthy Rewards at Your Company?
Offering healthy rewards to your company is a great way to lower the cost of employee healthcare and improve your employees’ wellness while you do! Healthy rewards encourage employees to lead healthier lifestyles by offering them incentives to stay proactive about their health. Even if you already have one in place, expanding your existing employer wellness program can control healthcare costs even more. Workplace wellness programs come in a variety of forms, many of them based on employee participation. Some programs with healthy rewards include:
