[Infographic] U.S. Gift Card Usage Survey
GiftCard Partners polled 500 consumers, equally divided between men and women, to get a pulse on where they are both receiving and redeeming their gift cards. These infographics dive into B2B gift card usage behaviors and outlines retail gift card awareness and purchase. We also take a look at the degree to which gift cards drive new customers and incremental visits. Below are the two infographics from our latest survey on gift card usage. Some interesting insights!
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Drive Incremental Sales with B2B Gift Card Program
Why is a B2B Gift Card Program so crucial? Take a look at this infographic to better understand how a well-designed and executed program generates incremental business. A well designed B2B gift card program can help you generate incremental business by:
GCP Launches Facebook Presence
GCP has a standing presence in the corporate gift card buyer, loyalty rewards, Scrip, and retailer/merchant communities, and now we are expanding into a little less corporate attitude with our
Facebook page. Our new GiftCard Partners Facebook page offers non-corporate entities similar BULK gift card discounts that corporations have known about, and saved with, for years. Check out our Facebook post: The perfect gift for Teachers, PTAs, and PTOs … and it's no apple! Teachers, PTAs, and PTOs will love this for Teacher Appreciation Week and End of Year THANK-YOU’s. Check
GCP's Facebook page for ideas you can use to reward with gift cards, in bulk.
Gift Card Rewards for International Employees, Customers & Partners
Chances are, you have European employees, customers, business partners, resellers, or affiliates in Europe. Rewarding those constituents for a job well done or recognizing that they’ve gone above and beyond is important to keep them engaged in their work, loyal in their business dealings, motivated in their camaraderie, and incentivized to succeed.
GCP’s Q1 2012 Gift Card Industry Trend Report is Here!
The first quarter of 2012 included GCP’s visits to and participation in many meetings, conferences and events, including the PrePaid
Expo, the InComm Partner Alliance, the South Florida Success Expo (SWFL), and the Loyalty Expo. In Q1’s trend report, we captured a pulse on 2011 B2B gift card sales results, key gift card market expansion trends for 2012, and an update on the effects of New Jersey’s gift card laws to our industry.
Read the full B2B Gift Card Trend Report here.
