GiftCard Partners Blog

Medicaid engagement is not always easy.  Keeping Medicaid members engaged in healthy activities can be a difficult task. But healthy activities are important for preventing chronic illnesses and keeping rising health care costs at bay. Incentives have a positive influence on Medicaid and keep members on track to getting the health care screenings needed to keep them well. Check out the ways incentives had a positive effect on Medicaid programs such as smoking cessation, weight loss, and more in the Infographic below.

When it comes to gift card sales, the third party business plays a big part in the gift card industry. It offers huge buying potential for retailers and merchants when it comes to brand exposure. You’re able to get your gift cards in front of people who may not go into their stores and also makes the choice for a last minute gift even easier. Another important concept, just because your brand isn’t in the third party market doesn’t mean your competitors aren’t. The benefits of third-party gift card programs include increasing brand exposure, revenue, and customers. Selling your gift cards in a gift card mall can increase your distribution network by thousands of locations. If your gift cards are not currently in a third-party program you are losing valuable sales and customers that may be buying from your competitors who are already active in third-party programs.

Direct customers are essential to business.  GiftCard Partners asked its own B2B customer base what they wanted and the results are all in this infographic. We show you an inside look into the direct customer; including their purchasing habits, the most popular incentive programs, buying habits, category preferences and get insight into their gift card budgets.

Readers of INCENTIVE have recognized GiftCard Partners for excellence as an incentive industry supplier through an online voting process that took place February through April 2014. When the results were tallied GiftCard Partners was named one of the winners of Incentive Magazine's Platinum Partner Award. The industry’s most qualified corporate decision-makers marked their selections for the best gift card and merchandise suppliers in their field … the people, products and services that helped them most in motivating their employees and customers over the past year. The incentive industry winners were selected based on the following criteria: motivational appeal of the product line, customer service and speed of fulfillment, degree of promotional support and customization opportunities.

GiftCard Partners has been honored with the 2014 When Work Works Award for its use of effective workplace strategies to increase business, employee success and work-life balance.