Preventing Gift Card Fraud this Holiday Season
With the holiday shopping season fast approaching retailers are preparing for big revenues and high traffic in stores. Preventing gift card fraud is a great way to ensure revenue is retained and retailers don't take a hit to their Q4 numbers because of consumer fraud. According to a recent survey by NRF 78% of retailers have been victims of gift card fraud. Here are 3 ways to prevent gift card fraud this season
1. Keep an Eye on Gift-Card Racks: Keep gift cards in an area where store clerks and floor attendants can see them. Protecting gift card numbers from view and keeping racks in plain sight will help prevent consumers from stealing cards or gift card numbers.
2. Raise a Red Flag for Zero Balance Complaints: Employees can replace customer gift cards with zero balance cards behind the register. If you receive a number of zero balance complaints from a single store it may be time to closely monitor staff.
4. Compare Number of Gift Cards Activated with the Number Sold: Doing simple comparisons of number of gift cards sold with the number activated can help you stop any issues you may have during the short 25 day shopping season. Catching a fraud issue as it's happening rather than finding out about it later is always a better strategy.
For more information on preventing gift card fraud this holiday season check out this article from Entrepreneur.com.
Informal Rewards Motivate Employees
Employee motivation is a great way to maintain positive morale, camaraderie and solid teamwork. However, too many employers get caught up in formal rewards with big price tags, when small, informal rewards can be just as effective and help a business save a lot of money. Here are a few ways to informally reward employees.
How to Motivate a Large Team
Employee motivation can get repetitive and less effective when trying to find unique motivation for a large number of employees. Here are 3 easy ways to motivate a team of any size.
What Incentives Do Employees Want?
Delivering employee incentives can only be effective if the incentives available are satisfying to employees. Here are a few popular employee incentives according to a new
Wicke's For Business article.
Travel Packages: Sending employees on a trip for a job well done on a big project, or as part of a bonus is becoming an increasingly popular option for employers. It creates a memorable experience for employees and carries a fixed cost for employers.
Gift Cards: Gift cards to popular retailers such as
CVS/Pharmacy,
Boston Market and
Crutchfield carry the same flexibility of cash but have better trophy value. Employees are more likely to use the gift card on a special occasion, rather than cash bonuses that often get rolled in to paying bills and household costs.
Social Rewards: Giving public praise and socializing employee rewards is a great way to reinforce desired behavior. Public praise does not only reward one employee for a job well done, but it shoes other employees what management is looking for in employee performance.
How to Foster Employee Loyalty
Compensation: Compensating employees can take many forms, and in order to foster employee loyalty compensation should extend beyond a paycheck. Standard payment is important, however finding innovative ways to compensate employees will help maintain loyalty among your workforce. Using spot rewards, like small denomination gift cards to popular retailers like
CVS/Pharmacy,
The Cheesecake Factory and
The Limited is a great way to show employees you noticed extra effort on a specific project, or appreciated them staying late one night.
Environment: Creating a comfortable environment where goals are clearly stated and communication is clear between peers and from managers to their team is key in creating a culture of loyalty. Working hard and having fun as a team will form relationships and camaraderie that foster loyalty, job satisfaction and improved productivity.
