GiftCard Partners Blog

Customer service is often associated with long hold times, complicated solutions and an overall bad experience for customers. These interactions are crucial moments in the customer journey that can make or break a relationship, so turning a negative into a positive can increase lifetime customer value exponentially.

When considering how to improve customer service, gift cards are a great way to integrate rewards into your service experience and leave customers with positive memory of their interaction. This blog will outline how integrating gift cards into customer service programs can help enhance customer experience, boost loyalty and retention, build positive associations with customer support and improve the overall customer experience.

Maintaining an engaged workforce is top of mind for many employers in today’s competitive job market. Implementing effective employee reward and incentive programs with gift cards is a flexible, easy way to keep employees happy and provide positive reinforcement that fits any budget. When selecting the gift cards to use in your program you can select either prepaid cards or branded gift cards. Prepaid cards are retailer agnostic and come primarily from VISA^® and Mastercard^® while branded gift cards are usable at one specific retailer. Both products offer flexibility, easy delivery and convenience for program administrators and program participants alike.

Everyone loves a gift card for the holidays--easy to give and even easier to receive. In fact, 76% of adults decided to purchase at least one gift card or eGift card for holiday shopping last year. A gift card is guaranteed to please everyone on your list, whether that be an employee, member, customer, or client. 

Nonprofit organizations often operate on lean budgets and need to find ways to say thank you to their dedicated volunteers, especially around the holiday season.

In an effort to gain market share, Lyft and Starbucks have formed an interesting partnership involving gift cards and loyalty promotions. The promotion combines digital rewards with traditional gifting and gift cards. Here’s how it’s working...