GiftCard Partners Blog

As GCP continues to expand our portfolio of gift cards we offer to corporate health and wellness incentive programs; we are always happy to provide you with information that helps pave your way to a healthier and more productive workforce. The Change Agent Work Group published a comprehensive paper (a whopping 75 pages) called Employer Health Asset Management: A Roadmap for Improving the Health of Your Employees and Your Organization, which offers decision makers some great tools to meet the challenges of reducing healthcare costs for their organization. It includes rationale to:

The first quarter of 2012 included GCP’s visits to and participation in many meetings, conferences and events, including the PrePaid
Expo, the InComm Partner Alliance, the South Florida Success Expo (SWFL), and the Loyalty Expo. In Q1’s trend report, we captured a pulse on 2011 B2B gift card sales results, key gift card market expansion trends for 2012, and an update on the effects of New Jersey’s gift card laws to our industry.
Read the full B2B Gift Card Trend Report here.      

This  is quite possibly the most comprehensive infographic ever created around mobile payments. Our question for the prepaid industry, loyalty rewards program management companies, and gift card retailers and merchants:  Is our next loyalty program component in the area of mobile payments use? Source:
MostWanted via Prepaid Expo

It is a proven and accepted reality in business today that engaged employees increase a company's bottom line. However, new research from Gallup show that engaging B2B customers by establishing an emotional connection based on confidence, integrity, pride and passion is crucial to customer impact. Engaged customers deliver 23% more revenue than average customers in wallet-share, revenue, relationship growth, and profitability. According to the same Gallup research only 13% of B2B customers are fully engaged. Engagement exists when customers go out of their way to favor a relationship over price. This deepens a relationship, and often customers  are rewarded for their loyalty with either a discount for services rendered or other perks from the company providing the service. Treating customer engagement and employee engagement similarly will garner similar outcomes. Reward customers for any business you gain, the way you would an employee. Provide spot rewards, such as a small gift card for small business gained and for a major expansion in business or formation of an industry partnership, provide a broader reward. Creating a 360 degree customer feedback loop provides opportunities for relationship growth. Putting constant work into the companies' relationship is crucial. The time you spend ensuring that your employees are loyal should be equivalent to the time you ensure that your customers and partners are going to continue to drive your business.  
For more information on B2B customer engagement check out this Business News Daily article.

Since health and wellness programs have shown impressive results in reducing employers' health benefit costs, small businesses have prioritized space in their budgets for health and wellness programs. A new Towers Watson/National Business Group survey has shown that "high performing firms" engaged in health and wellness programs have reduced their cost growth to 1% per year. The same survey also revealed that employees pay 20% less on average for health benefits at "high performing firms" than at "low performing firms" with no health and wellness programs. The return on investment of implementing these programs in companies of any size had proven consistent return on investment for both parties. As employers control health care costs; employees improve their health and engage in group programs and recieve rewards, such as small denomination gift cards, or preloaded debit cards. How does your small business use health and wellness programs?
For more information on small business use and benefits of health and wellness programs check out this Insurance News article.