GiftCard Partners Blog

Achieving customer loyalty is no doubt one of the biggest challenges our clients face…it’s a moving target. Not only are consumer needs evolving by the day, but retail marketing is impacted by new consumer technologies, for online and brick-and-mortar buying. We have a general picture of how technology is effecting our brand content flow, buying experience, and rewards and loyalty – we are consumers ourselves and we participate in one or all of these brand experiences every day. But how are these technologies effecting our clients? They are retailers and merchants who partner with us to promote their gift cards in programs such as customer loyalty, engagement, and rewards. They are on the front lines of technology evolution, retail marketing, and customer loyalty and engagement and their challenges are multiplied by selling in the B2B marketplace. Check out the
Ten Ways Technology Can Enable Customer Loyalty Infographic posted on the Huffington Post online. 

Google announced earlier this month that as of August 21st it would suspend support on Google Wallet for gift cards and loyalty cards (often utlizing point systems). This seems like it could be a blow to the gift card industry, like for those who sell bulk gift cards, as it limits the ways gift cards can be distributed and redeemed. However I am scratching my head to figure out if we, the gift card industry should even care that much.

The realm of Corporate Health & Wellness is vast and changing constantly. GiftCard Partners is dedicated to keeping you up-to-date on the latest in corporate wellness, health and wellness program strategies, creating a healthy workplace, and more…enter the CVS/pharmacy eNewsletter. This
quarterly enews is a great way to stay current with all the news, trends and technologies in the Corporate Wellness industry. This issue highlights:

Gamification is a trend that continues to gain traction in the workplace. It can be applied to health and wellness initiatives, employee motivation programs, and even training programs. New research from the University of Colorado indicates that new employees who participated in online gaming and interactive modules as part of the training process showed higher overall retention rates, a greater knowledge of the organization and their particular role, and a higher level skill set. Gamificationtraining engages employees in the process of on-boarding, rather than having new employees sit through hours of static training sessions where they listen to so much information it is more difficult to retain and later apply. Gamification alsoallows employees to learn and apply simultaneously, making information more digestible and creating mechanisms to help employees remember important points. Gamifying employee training is an innovative way to invest in employees right from the start. Employees will appreciate the engaging training sessions and feel supported by the organization from the outset of their time. Using gamification for ongoing employee training, for employees who have been with the organization for a period of time, can go one step further byusing incentives for game winners and goal reachers. Using small incentives such as a gift card to a popular retailer such as 
CVS/Pharmacy or 
The Cheesecake Factory for those who achieve or meet their goals from the training will not only ensure that employees absorb the desired material but that all employees are motivated to complete the training and work towards its goals.

Innovation is key to business success. Your organization is constantly striving to stay ahead of the innovation curve, and innovate faster than competitors. The best way to promote innovation in your organization is workforce investment. Investing in your employees is a great way to show support and build a rapport with employees that will increase job satisfaction and retention rates across your organization, leading to a more productive and innovative workforce. Here are 3 easy employee investment strategies that will promote innovation in your organization.

Build Trust: Building trust with and for your employees is crucial to fostering an innovative environment. You have to trust your employees to innovate along with your organization's vision and direction, while employees need to trust their employer and trust their job security to go out of their comfort zone at work and find innovative ways to get things done.

Cultivate Passion: Set an example with your enthusiasm. No one is motivated by someone who is just getting their job done. Employees look up to other employees who are invested in their work. Employee investment starts at the top, when management is enthused with their positions, so will lower level employees. If you are passionate, the people you lead will also be passionate, and passion often leads to innovation.

Inspire Loyalty: When management is loyal to an organization, employee loyalty will follow. Investing in your employees by providing small rewards for milestones reached with a company, such as an annual anniversary, or even a semi-annual anniversary is a great way to show employees their organization cares.

Small denomination gift cards to retailers such as Albertsons to help curb employee grocery costs are a great way to show employees that you both notice and appreciate their hard work and dedication, while controlling organizational costs simultaneously.