GiftCard Partners Blog

Personalization is emerging as the new standard for client interactions. For example, customized gifts constituted over 50% of corporate holiday gifting in 2022, reflecting clients' desire for tailored experiences². Clients perceive personalization in business as positive experiences that make them feel valued and unique.

Gift cards have become a popular choice for shoppers and a lucrative revenue stream for retailers. For small and mid-market businesses (SMBs), leveraging gift cards effectively can make a significant impact on sales and customer engagement. In this blog, we will explore best practices specifically tailored to small businesses and mid-market retailers to help maximize their gift card sales and drive business growth.

Incentives are a popular tool used in safety programs to reduce the frequency of workplace injury and accidents.

The Incentive Research Foundation (IRF), a leader of research and education in the global incentive and recognition industry, recently published its first study about U.S. federal regulations that impact reward and recognition programs. 

Almost everyone accrues points and miles one way or another. Whether it’s a credit card, an airline program, specific retailers, or an app, customer engagement and rewards elevate the relationships customers form with their vendors of choice. Here are three ways points or miles can help take customer engagement and rewards farther: