GiftCard Partners Blog

Gift cards have become a popular choice for shoppers and a lucrative revenue stream for retailers. For small and mid-market businesses (SMBs), leveraging gift cards effectively can make a significant impact on sales and customer engagement. In this blog, we will explore best practices specifically tailored to small businesses and mid-market retailers to help maximize their gift card sales and drive business growth.

FOR IMMEDIATE RELEASE:

GIFTCARD PARTNERS, INC. RECOGNIZED FOR EXEMPLARY WORKPLACE PRACTICES

Receives prestigious When Work Works Award

Wellesley, MA (May, 24, 2016) – GiftCard Partners, Inc. has been honored with a 2016 When Work Works Award for its use of effective workplace strategies to increase business and employee success.

When it comes to gift card sales, the third party business plays a big part in the gift card industry. It offers huge buying potential for retailers and merchants when it comes to brand exposure. You’re able to get your gift cards in front of people who may not go into their stores and also makes the choice for a last minute gift even easier. Another important concept, just because your brand isn’t in the third party market doesn’t mean your competitors aren’t. The benefits of third-party gift card programs include increasing brand exposure, revenue, and customers. Selling your gift cards in a gift card mall can increase your distribution network by thousands of locations. If your gift cards are not currently in a third-party program you are losing valuable sales and customers that may be buying from your competitors who are already active in third-party programs.

Direct customers are essential to business.  GiftCard Partners asked its own B2B customer base what they wanted and the results are all in this infographic. We show you an inside look into the direct customer; including their purchasing habits, the most popular incentive programs, buying habits, category preferences and get insight into their gift card budgets.

It's a question many brands face.
How can I increase my company's gift card sales? Perhaps you already have a point-person in charge of gift cards, or you're looking to adopt a gift card strategy for the first time. Either way, the opportunity is grand.
Gift cards are a mainstay - more than half of U.S. households report receiving a gift card in the last 12 months, and 85% of those recipients redeem the cards within the same time frame. Without a focused effort and a sound, smart plan for spreading the word and increasing awareness of your gift card program, it can be difficult to reach the many potential customers likely to be interested in your offer. We just
published a free guide that covers
five of the key strategies we've used with our clients over the last several years. From optimizing your in-store and online presence to thinking more strategically about third-party relationships and B2B programs, this guide is sure to help spark some ideas. Let us know what you think!