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Top stories from the CVS Pharmacy® April Wellness Newsletter!

Wellness has become a fundamental part of a company's benefits program. 70% of employers now offer employees a general wellness program. This edition of the CVS Pharmacy® April Wellness Newsletter focuses on using rewards and incentives to encourage healthy behavior changes, resources on how to maintain engagement and secure long-term program success, CVS news and more.  Read below for more on what this edition has to offer.

Almost everyone accrues points and miles one way or another. Whether it’s a credit card, an airline program, specific retailers, or an app, customer engagement and rewards elevate the relationships customers form with their vendors of choice. Here are three ways points or miles can help take customer engagement and rewards farther:

When typing the word “motivation” into Amazon’s bookstore you’ll discover there are over 100,000 books related to motivation: The Motivation Manifesto, 77 Ways to Get Motivated, Drive: The Surprise Truth About What Motivates Us; the list goes on and on.

But all that helpful advice must be taken with a grain of salt now that managers are motivating a multi-generational workforce. Three generations now make up today’s workforce.

Look around the office and you’ll see Baby Boomers, Generation Xers, and who could forget all those Millennials. According to Pew Research Center’s 2015 study, U.S. Labor Force by Generation, Baby Boomers make up 44.6 million, Generation Xers make up 52.7 million, and Millennials make up 53.5 million of the U.S. labor force.

So why is this so important? Because each generation is motivated by different values, work styles, communication tactics, job responsibilities, and rewards.

With the weather getting warmer and gas prices on the decline, more people are thinking about their vehicles. This has AutoZone gearing up for the spring selling season in a big way. In anticipation of their busiest season yet, AutoZone is hiring
10,000 additional employees through April. The leading retailer and distributor of automotive replacement parts and accessories in the United States has shown incredible growth and stability, especially since their recent rebranding and increase in the number of mega-hubs. With over 5,100 locations, AutoZone has also pledged to hire more than 20,000 transitioning service members and military veterans by 2020.  Since last year, more than 4,600 current and prior U.S. Military Service Members have already been hired.  AutoZone continues to secure its long-time place in the automotive replacement parts market. With most American adults both needing to own and maintain a vehicle as well as the deep affinity many consumers have for fixing and enhancing their own vehicles, AutoZone is the perfect destination for everyone.

We talked before about the shift in reward and incentive programs. Employers must now take into account that each workplace is usually comprised of 3 different generations, Baby Boomers, Generation X, and Millennials. Each of these generations defines a “valuable reward” in different ways. This shift in rewarding now involves turning away from the idea of general cash rewards and taking a more personalized approach to the individuals you are trying to motivate or reward.