How to Motivate Your Sales Team with Gift Card Rewards
Motivating your sales team is an essential component of your organization’s overall success. A highly motivated sales team is more engaged, experiences lower levels of absenteeism, and is better equipped to acquire and maintain loyal clients. However, motivation isn’t a one-size-fits-all approach; it requires a combination of recognition and appreciation tailored to the unique preferences of each salesperson.
Engaging Employees with Safety Incentives
Employee safety and wellness are fast becoming a top priority for organizations. In a given year, companies spend over $170 billion in costs associated with occupational injuries and illnesses. To reduce these costs, and to keep employees engaged and healthy, you need a successful safety incentives program, but that will not create itself. Employees do not just see a safety program and buy in 100% for an indefinite amount of time. Employees need to be incentivized to engage in the programs that you are putting out there for their, and your, benefit.
The Evolution of Gift Cards
It all started with paper gift certificates. These certificates were given to employees, customers, and partners for meeting goals, recognition on a job well-done, or just as a simple thank you. Gift certificates were often mailed and could take weeks to reach their recipients.
Incentives in Corporate Wellness Survey
While the number of wellness programs continues to grow, we can’t help but wonder which incentives in corporate wellness are truly motivating employees to participate in programs and, most importantly, to stay well. There is still so much to learn about what works best in wellness and we are quickly learning that there is no one-size fits all motivator and motivation can be both
intrinsic and
extrinsic.
3 Steps for Measuring Customer Loyalty and Rewards
While getting a customer in your store for the first time is important, in order for your success in retail, the focus needs to be placed on repeat business. It is 6-7 times more expensive to acquire a new customer than it is to keep one. Customer loyalty programs work well, but most businesses may be getting it wrong. Here are 3 steps for measuring customer loyalty and rewards ideas.
Track Customer Purchasing Habits In order to measure the effectiveness of a loyalty program we need to record the number of new customer vs. the number of repeat customers. This is the very basic first step, tracking who is coming in and what they have purchased. The easiest way to obtain this information is through a connected POS system. A connected POS system automatically sets up customer profiles and tracks their purchases every time they return. This helps provide retailers with an insightful analysis of their customer base. Having linked loyalty cards/spending cards also helps in tracking customer purchases.
Calculate Important Metrics Simple metrics can help a retailer know whether or not their loyalty program is impacting their customers. Some important metrics to consider:
