2013 Consumer Gift Card Attitudes Survey
Gift cards are a hot topic when it comes to corporate rewards, employee incentives, customer loyalty, fundraising programs and more. Still many are asking, “Are gift cards the right choice?”
The Retail Gift Card Association answers the question with the strong YES, according to the findings in their most recent survey. The survey asked over 1,000 consumers about their attitudes, behaviors and preferences when it comes to both receiving and giving gift cards. Here are a few interesting statistics that encompass the over feeling towards the plastic money gift:
Looking at Employee Wellness as Part of Employee Safety
On the GCP blog we often address employee wellness and employee safety as two great ways to use gift cards. However employee wellness is a part of employees safety, in a broader sense that just at the workplace. Here are 7 steps from HR.BLR.com on how to incorporate an employees wellness program effectively, positioned as employees safety.
3 Tips for Effective Employee Incentives
How to Write an Effective Workplace Safety Program
The total cost of workplace injuries was $167 billion in 2021, with a loss of 103,000,000 work days. These kinds of numbers demonstrate the importance of safety management in the workplace. Ensuring safety goes beyond mere compliance; it requires a comprehensive approach that fosters a culture of safety. Drawing insights from modern safety practices, here's an updated guide to crafting an effective employee safety program.
Gamification fits for Employee Motivation
Gamification is rapidly growing as a tool for employee motivation. According to a new report from research firm
Markets and Markets, the gamification industry will be worth $5.5 billion by 2018, up from $421 million this year. With this significant increase, if your company isn't already gamifying employee motivation it’s time to start. The incredible predicted growth of the industry over the next 5 years is an indication that gamification is working and that both employer and employee adoption rates are on the rise. Driving employees to desired behavior and self-motivation through a social outlet is a double reward. Humans are social beings, so whether it’s productive to our work or not we seek out social opportunities at work. By implementing gamification employees get motivated to desired behaviors by providing rewards, and satiate their need for a social experience through an organizationally sponsored channel. The social outlet and small rewards like gift cards to retailers like
Speedway and
Boston Market, combined with the increased productivity motivated employees bring, creates a win/win for the whole organization. This double positive for employers and employees builds harmonious relationships that will maintain employee motivation long after the game is over.
