GiftCard Partners Blog

Employee incentives are increasingly popular among employers looking to maintain high levels of employee engagement, retention and satisfaction.

Companies across all industries face similar challenges: boosting employee engagement, strengthening customer relationships and delighting their clients, to name a few.

Cash is the simplest way to reward someone. It’s universal, everyone needs it so you know when you provide it, it will carry meaning to the recipient. However, if you dig into the science of cash versus non-cash rewards you might see the employee rewards landscape differently.

According to a Gallup report, U.S. employee engagement levels stagnated at 33% in 2023. What this means for businesses is a loss of up to 18% in sales productivity and 14% in overall employee productivity.

The 2017 Incentive Marketing Association (IMA) Summit is over, but there were plenty of meaningful takeaways that could be gleaned from the three-day event in Orlando.