GiftCard Partners Blog

Whether it’s an academic study or a commercial focus group, it's critical to recruit and maintain the right audience to ensure statistical significance to support a hypothesis or represent a buying group. The most straightforward way to recruit and maintain that audience is through incentives.  

While there's no vaccine for COVID-19, there is one for influenza. With the possibility of a new surge of COVID-19 in the fall and winter, health experts and officials are encouraging early flu shots to avoid what has been dubbed a "twindemic"—a severe flu season combined with a new wave of COVID-19.

Employee incentives are increasingly popular among employers looking to maintain high levels of employee engagement, retention and satisfaction.

Companies across all industries face similar challenges: boosting employee engagement, strengthening customer relationships and delighting their clients, to name a few.

Cash is the simplest way to reward someone. It’s universal, everyone needs it so you know when you provide it, it will carry meaning to the recipient. However, if you dig into the science of cash versus non-cash rewards you might see the employee rewards landscape differently.