GiftCard Partners Blog

No one loves hearing they’re wrong or that they’ve made a mistake. Poorly delivered criticism can shake an employee’s confidence or even cause them to disengage entirely. But feedback is an essential part of leadership, and when done well, it can drive growth, build skills, and increase loyalty.

Direct customers are essential to business.  GiftCard Partners asked its own B2B customer base what they wanted and the results are all in this infographic. We show you an inside look into the direct customer; including their purchasing habits, the most popular incentive programs, buying habits, category preferences and get insight into their gift card budgets.

Employees can be your greatest advocate or a horrible detriment to your customer interactions. They are face of your brand, and can create exceptional customer experiences that last in the minds of your customers or they can create bad experiences that leave a horrible bad taste in your consumers' mouths. Here are 3 ways that, when motivated, your employees can
positively affect your bottom line.

Surprisingly, we've found that fixed pay (salary) and individual performance pay have little affect on innovation, while variable group pay and indirect pay (employee benefits) have a much stronger impact.

LoyaltyOne recently took a deep dive into incentive programs and what exactly attracted millennials to them. Their study found that the majority, falling into a range of 18-29 years old, identified in-store experience as a top factor when it came to joining grocery-store reward programs. These in-store experiences also seem to go hand-in-hand with health and nutrition.