GiftCard Partners Blog

Many retailers and merchants decide to go it alone when it comes to creating or updating their customer loyalty program. But those who have an existing loyalty program still need to ensure it remains fresh and offers the best of what customers are expecting. Truly, you should be thinking about going beyond basic loyalty, to gain loyal customer and brand advocates. Here are some simple steps to take to update your program…and keep those customers coming back.

Some interesting findings from our neighbors to the north. Striking data about the discrepancy between where companies see their health and wellness initiatives at the present versus where they think this programming needs to be to have a real effect on their company's bottom line. Do the following 3 areas apply to your health and wellness program? 1. While employers are articulate about what they want to accomplish with health and wellness programs...

GiftCard Partners recently published our Gift Card Usage results white paper, which is chock full of ways employers are using gift cards to engage, motivate and reward employees.  Employers use incentives to promote all kinds of desired behaviors, but amongst the most important are for complying with safety regulations and precautions. A safer workplace leads to lower company healthcare insurance premiums, lower employee coverage contributions, less sick days, fewer short-term and long-term disabi
lity work outages, and increased productivity. Here are a few of our best safety program success stories involving gift cards as incentives. Motivate yourself to motivate your employees with these success stories! -  An electronics and process controls company plays “Safety Bingo” every month and they have been accident free for 15 years. “I use them as prizes, sometimes we will have 2 games going at one time like 4 corners and a regular Bingo, so I will give a $50 gift card for the 4 corners. Or I will surprise an employee who I catch using all their PPE (personal protective equipment) correctly. -  An off-highway vehicle manufacturer uses gift cards “as incentives for Safety (no accident) and also for project team participation gifts”. -  An engineering and remediation company created a "Spot Bonus plan where managers can reward an employee on the spot for doing a job exceptionally or safely.” -  A community hospital gives gift card incentives to “staff who use creative ideas in initiating safety activities such as promoting better hand hygiene, and appropriate use of personal  protective equipment for patients in isolation.” These employers and programs buy their gift cards in bulk to save money on their incentives. Want to read more Safety Blogs from GCP?
Click here for more on safety programs and safety incentives.

Using positive reinforcement to promote and reward for workplace safety guideline adherence is not a new concept. But what you choose to reward with can impact your program’s long term success and ROI. Do your employees really want more swag or tchotchkes? Really…not very likely. But, if employees are offered a choice of gift cards, combined with the choice of what they purchase with those gift cards puts the power of choice in their hands. This power of choice stays in the employee’s memory, and it’s tied in their mind to their employer’s generosity. It’s not just about what employees want. When employers offer “most wanted incentives” like gift  cards, their likelihood of realizing ROI in the short and long term increases. Offering flexible and coveted rewards offers workplace safety programs repeated adherence to safety precautions and sends the message that the employer cares as much about the employee as the ROI. Here are a few examples of our typical gift card customers’ workplace safety incentive programs: -          Measured accident reduction -          Safety awareness contributions -          Personal Protective Equipment (PPE) programs -          Increased productivity rewards -          Health and wellness programs, tailored to specific job functions -          Driver safety and incident reduction -          Training milestones
Check out America’s Most Wanted Gift Card Incentive Choices

According to the 
2011 Job Satisfaction and Engagement Research Report,conducted by the Society for Human Resource Management 83% of American employees are satisfied with their jobs. However, only 52% feel engaged at work, and 53% enjoy going above and beyond in their professional role. In order to keep employees feeling engaged and satisfied it is important to both engage their thoughts and opinions to improve your workplace and offer opportunities for training and advancement. Setting up both formal training and informal mentoring sessions keeps employees engaged and feeling as though their employer cares about their career path. Providing these opportunities for employees is productive, and can be paired well with spot rewards. For employees who achieve goals and milestones that are set in these types of sessions providing small rewards, like an afternoon off or a small denomination gift card goes one step above and beyond the role of the employer. Pairing these two employee engagement techniques allow employees to work toward personal achievements and become more committed to the company as the company allows and rewards them for growth. Engaging and rewarding your employees will improve not only their commitment to their job and the company but their dedication to their role and their willingness to go above and beyond the employers expectations.  
For more information on the SHRM survey or how to engage and incentivize your employees check out this "Small Business Trends" article.