GiftCard Partners Blog

As the days get longer and the temperatures rise, summer presents the perfect opportunity to show appreciation to partners, program members, employees, and colleagues. Gift cards are increasingly becoming the go-to gift, offering flexibility and the ability to choose the perfect present. In 2023, the Retail Gift Card Association (RGCA) reported that 70% of shoppers planned to buy gift cards for special occasions like Father’s Day, weddings, graduations, and birthdays. If you're considering giving a gift card this summer, here are some top ideas that will make your recipients' summer even brighter.

Summer gift cards are gaining popularity in the gift market this spring and summer. As individuals look for gifts for moms, dads, grads and newlyweds, gift cards continue to be the catch-all gift that's easy for the gifter and always a pleasant surprise for the giftee. The  infographic below from the Retail Gift Card Association reveals that 80% of gifters want their recipients to have the option to redeem online or in-store, showing that omnichannel flexibility is an overwhelming consumer concern. Since gift cards are flexible in nature, consumers want to ensure that recipients have as much flexibility in how and where they redeem as they do in what merchandise they redeem for.

The U.S. Equal Employment Opportunity Commission (or EEOC) released their anticipated proposed rules regarding how the Americans with Disabilities Act (ADA) applies to workplace wellness programs. While rules are not yet in their final form and employers are not required to comply just yet, the EEOC states that employers are free to comply with the proposed rules now to reduce any risk until the final rules are issued, which is anticipated to be later this year. Here are the highlights of the proposed rules:

Wearable technology is gaining popularity in the consumer market and has the potential to transform the way employers structure their employee health and wellness initiatives. The transformation will have an effect on the price tag of these initiatives, but the direct effect of incorporating wearable technology will ease the time it takes for employers to track employee wellness activity. 

National Doctors’ Day was first observed on March 30, 1933.  Originally known solely as Doctors’ Day, the holiday was created when Eudora Brown Almond, wife of Dr. Charles B. Almond, decided to set aside a day to honor physicians.  To commemorate the day, greeting cards were mailed and flowers placed on the graves of deceased doctors. Back in 2006 the National Doctors’ Day organization was created when a website dedicated to providing support for the day was launched.  The organization has since branched out to include many specific products and services to assist office managers and hospital administrators with gift ideas for their doctors as well as many free resources to plan and celebrate this national holiday. Each year the organization also releases a new greeting card specifically for honoring physicians.  This year’s card cover reads “For Making Every Day Count…” and the inside reads “Thank You, Happy Doctors’ Day”.  You can order the greeting card for all of your favorite physicians
here! In addition to your greeting card, gift cards make the perfect gift to honor your doctors. 
GiftCard Partners offers a variety of gift card brands that everyone loves.
This year National Doctors’ Day is Monday March 30^th.  How do you plan on honoring the physicians that play such a crucial role in the lives of you and your family?