Integrating Employee Advocacy into Your Marketing Program
Integrating employee advocacy and collaboration is a great way to build camaraderie across teams and encourage employees to work together no matter what department they work in or who their boss is. The same goes for departments and areas of your organization. Employee advocacy is extremely effective when working to amplify your marketing program.
When Work-From-Home Can Help Your Business
Normally work-from-home policies are tight at small and large companies alike. But would a winter like this one be enough to change employers' minds? At GiftCard Partners, we all work from home every day, and while we understand that doesn't work for everyone, here's a compelling case for a work-from-home policy that allows employees flexibility and employers increased productivity. Here's a weather-related take on employees working from home:
The All Payments Expo: Where Great Minds Come Together
The All Payments Expo
(APEX) is already in full swing this morning in Las Vegas and the GiftCard Partners team is looking forward to taking part in the discussions, collaboration, and merging of minds throughout the payments industry this week. The APEX allows a forum for Alternative Financial Services, Emerging Payments, Omnichannel Retail Strategies and Prepaid to come together to focus on areas of growth and convergence in payments. GCP was excited about the opportunity to sponsor a unique luncheon and joint session between
Retail Gift Card Association (RGCA) and
Incentive Gift Card Council (IGCC), of which we are members of both. The IGCC
stated, “Both associations share goals in promoting best practices and helping the industry grow and believe collaborating on the topic of B2B will create a powerful learning opportunity and one that will eliminate redundancy and streamline our message between groups.” Let the collaborations begin!
Motivating Your Channel Reps
Relationships with channel reps and resellers can be tricky. You are giving them the power to control your message and brand when you aren't around, and while they are doing the same for other brands at the same time. Here are a few tips to ensure you motivate channel reps to represent your brand and drive revenue.
